Gartner research revealed that by 2024, organizations that lack a sustainable data and analytics operationalization framework will have their initiatives set back by up to two years. On the other hand, McKinsey research found that companies effectively using analytics in service of marketing and sales performance are 1.5X more likely to achieve above-average growth rates than their peers.
What separates the leaders from the laggards comes down to focus. B2B organizations generate an overwhelming amount of data and insights to fuel campaigns, so when they can sift through insights with the goal of identifying the strategies that work and those that need improvement, that’s where they’ll see the positive ROI.
Throughout this report, B2B experts will walk readers through the best ways to analyze metrics and identify trends or patterns in their data that optimizes sales and marketing strategies. Specific topics of discussion include:
- The strategies marketing teams are implementing to streaming data collection and accessibility across their organization;
- The importance of making analytics accessible to key stakeholders in real time;
- The top metrics B2B organizations are looking to track as part of their analytics initiatives; and
- Real-world case studies of organizations successfully refining their data analytics processes.
