As buyers grow more selective with their content consumption and time, generating and maintaining demand is becoming a more elusive task for B2B brands. With in-person engagement off the table for the time being, fearless marketers are plowing ahead, experimenting with different channels and investing in demand generation to kickstart conversations with potential customers in a digital-only environment.
“This is also a really good time to banish random acts of content from your demand gen program,” said author and digital marketing expert Jay Baer of Convince & Convert. “Do fewer things but do them more consistently. That will attract more attention and yield more results than firing off a ton of buckshot in the air and hoping that a bird flies over it simultaneously.”
This special report will explore some of the top tactics and formats industry leaders are pointing to as the recipe for what’s working in demand generation in 2020 and beyond, including:
- Doubling Down On ABM
- Personalized Targeting
- Virtual Experiences & Content Hubs
- Empathetic Messaging
- Video Re-imagined
