Research
2021 Database Strategies & Contact Acquisition Survey Report: Marketers Look To Fine-Tune Database Initiatives With Deeper Insights, Third-Party Partnerships
This year’s Database Strategies & Contact Acquisition Benchmark Survey Report showed B2B teams are making…
What’s Working In Personalization: Marketers Double Down On Customer Data, Digital Channels & Personalized Content To Improve Account Engagement & Conversions
With the impact of Covid-19 and the rapid digitalization of B2B, the need for personalized…
2020 ABM Benchmark Survey Report: Doubling Down On ABM: Research Shows More B2B Brands Stepping Up Their Investments & Approaches To Account Selection, Segmentation & Channel Strategies
As B2B continues to grow digitally, maintaining contact with key buyers and accounts has taken…
2020 Lead Nurturing Survey Report
Despite Challenges, Marketers Take A More Personal Approach To Lead Nurturing & Segmentation With Multichannel…
Demand Generation Benchmark Study: Quality Over Quantity Takes Center Stage For Demand Marketers
The 2020 Demand Generation Benchmark Study found a growing emphasis on improving conversion rates and…
Intent Data’s Expanding Impact
The category of intent data has drawn significant interest and buzz over the past five…
The B2B Millennial Buyer Survey Report
As businesses look to better their efforts to meet Millennial buying preferences and target their…
2019 Lead Nurturing & Acceleration Survey Report
With Added Pressures To Improve Acceleration Programs, Marketers Moving Beyond Over Reliance On Emails And…
The 2019 B2B Buyers Survey Report
Research Shows Buying Committees Engaging And Rewarding Agility And Relevance Of Potential Solution Providers Over…
The 2019 Webinar Strategy Report
As webinars are becoming a more strategic practice throughout the buying journey, this in-depth survey…
2019 Marketing Measurement & Attribution Survey Report
Benchmark Research Shows Reporting Matures To Track More ABM & Conversion At Specific Stages Of…
2019 Content Preferences Survey Report
Growing Demand For Credible And Concise Content Reinforces Need For Research And Relevancy In B2B…
