Research
2019 Demand Generation Benchmark Survey Report
Growing Investment Into Revenue Creation Fuels Adoption Of New Tactics & Tech For Campaign Analysis,…
The Audience & Demand Planning Benchmark Survey Report
Marketing’s ability to be effective and efficient is directly related to how much a company…
2019 Database Strategies & Contact Acquisition Survey Report
Improvements In Data Initiatives Continue As B2B Orgs Strive To Meet Buyer Expectations, Privacy Regulations…
2018 ABM Benchmark Survey Report
Account-based marketing continues to generate buzz, but B2B organizations are quickly looking to move beyond…
2018 B2B Buyers Survey Report: Sales Representatives Play Greater Role Within Critical 1-3 Month Active Buyer Timeframe
B2B buyer preferences have heavily evolved over the years since Demand Gen Report began conducting…
2018 Marketing Measurement & Attribution Benchmark Survey Report
New Research Shows B2B Marketers Struggling With Metrics, But Striving For Specific Insights On Investments…
2018 Content Preferences Survey Report
Blogs, Podcasts Gain Interest As B2B Buyers Look To Trustworthy Sources For Credible Content That…
2018 Demand Generation Benchmark Survey Report
Tapping Multichannel Marketing & Data As Key Engines For Growth The core goal of driving…
The Myths & Realities Of AI In Marketing & Sales
Research Report AI is poised to fundamentally change businesses across industries by automating spreadsheet-level tasks…
2018 Database Strategies & Contact Acquisition Survey Report
B2B Orgs Addressing Data Concerns To Achieve Audience-Centric Goals B2B organizations are dialing up their…
2017 ABM Benchmark Survey: 74% Of Marketers Say Its Meeting Or Exceeding Expectations
Research Shows Early ABM Rollouts Hitting The Mark In Meeting Business Goals, As B2B Organizations…
2017 Lead Nurturing & Acceleration Survey Report
With sales cycles averaging between six and nine months, lead nurturing is becoming an…
