Reports
State of Sales Technology: B2B Organizations Leverage Integrated Tools, Take Holistic Approach To Engage Buyers In Hybrid Settings
While sales technology has been an essential component of the modern sales team for decades,…
What’s Working In Email Marketing? The Power Of Aligning Strategies, Data & Content
It’s no mystery why marketers are drawn to the cost-effective and time-tested strategy of email…
State Of Audio/Video Marketing: Strategizing, Repurposing & Personalizing Immersive Content To Stand Out In An Oversaturated Landscape
Video and audio content have both benefited the marketing industry in countless ways. Instead of…
2022 Lead Nurturing & Acceleration Benchmark Survey Report: B2B Teams Turn To Multi-Channel Content, Account-Based Segmentation To Revamp Strategies, Better Engage Prospects
Converting B2B prospects into buyers can be a complicated, lengthy process. Essential to its success…
What’s Working In Buyer Engagement? ‘Stripping The Fluff’ & Focusing Content On Buyers’ Pain Points & Needs
Engaging buyers is the crux of all marketing efforts, but practitioners are tasked with climbing…
What’s Working In Digital Experiences? Organizations Drive Engagement With Personalization, Emotion & Data
As B2B buyers’ expectations for digital experiences continues to rise, so will the bar for…
What’s Working In Channel Partner Incentives
Despite being a mainstay of most channel partner programs, incentives are falling short of achieving…
2022 State Of Direct Mail: Marketers Fold Direct Mail, Gifting Into Integrated, Omnichannel Campaigns, Automate Processes For Success
Direct mail is still a key channel to engage prospects, customers and even employees in…
2022 State Of Growth Marketing: Data-Centric, Experimental Approaches Influence Engagement, Conversion & Retainment Of Prospects/Customers
Modern growth marketers crave data to measure the impact of their outreach, identify and shore…
2022 B2B Buyer Behavior Survey: Orgs Must Remain Agile As Buyers Conduct Self-Service, Anonymous Journeys
The days of marketing and sales controlling the buyer’s journey are long gone — but…
What’s Working In Paid/Earned Media In 2022: The Significance Of Social Media, Consumer-Generated Content & Convergence
B2B marketers are focusing on a way to utilize both earned and paid media to…
What’s Working In Content Marketing? Marketers Rely On Relevance, Interactivity & Personalization To Earn Buyers’ Attention
We live in the age of instant gratification where we expect everything to come to…
