Reports
2022 Marketing Measurement & Attribution Survey: Measurement Strategies Lag As Data Silos, Lack Of Resources Continue To Plague B2B Teams
As B2B teams look to deploy more advanced marketing strategies, including personalization, ABM and multichannel…
2022 State Of B2B Marketing Technology
While today’s economic outlook remains uncertain, the marketing technology landscape is continuing its steady growth.…
What’s Working In Modern Analytics? Unifying Data Insights To Align Teams Around Metrics & Goals
Gartner research revealed that by 2024, organizations that lack a sustainable data and analytics operationalization…
State Of Virtual Events: Orgs Viewing Virtual As Independent Channel To Promote Success
As in-person gatherings made their long-awaited return, many in the B2B industry wondered how that…
2022 State Of ABM: Account-Based Strategies Continue Experiential Evolution
The continuous evolution of ABM best practices presents a unique challenge for B2B marketers. While ABM…
What’s Working In Partner Marketing?
The sweet spot for partner marketing is a smaller and faster moving target than ever…
2022 State Of Integrated Marketing: Leveraging Technology To Orchestrate Cohesive, Multichannel Campaigns
Integrated marketing campaigns are no longer aspirational. They are the norm. But these types of…
What’s Working In Intent-Based Strategies: Organizations Prioritize ‘Slow Drip’ Strategies To Engage Buyers
The modern B2B buyer is stealth — they frequently decline cookies and operate under the…
What’s Working In Demand Generation: Content Is Key As Shift From Digital-Only To Hybrid Strategies Continues
B2B organizations are growing more aggressive with their demand generation strategies in 2022 — and…
2022 State Of Sales Acceleration: Orgs Focused On Engaging Prospects On Their Own Terms & Embracing The Changing Buyer’s Journey
B2B buyers have officially moved into the driver’s seat when orchestrating purchases and researching vendors/solutions.…
What’s Working In Direct Mail? Physical Sending Campaigns Are Entering The Virtual World For Increased Flexibility & Customization
Although email is essential to successful marketing strategies, there’s no question it’s one of the…
2022 State Of Lead Generation: Orgs Turn To Hybrid Channels, Credible Digital Engagements To Accelerate Lead Gen Efforts
Lead generation blends the physical and digital worlds, even though it primarily operated in the…
