Reports
The 2016 ABM Benchmark Survey Report
Account-based marketing (ABM) has gained significant traction in 2016. Demand Gen Report’s first-ever ABM Benchmark…
How Interactive And Video Content Are Enhancing B2B Marketing
Unlike traditional content formats that primarily offer downloads and click-throughs, progressive marketers such as FedEx…
The 2016 Database Quality & Enrichment Report
Focus On What Matters To Simplify Database Strategy B2B companies continue to be challenged with…
Effective Measurement, Buyer Centricity Fuel SEO-Driven Content Marketing Efforts
As B2B buyers turn to web searches to get the information and answers they need…
Advances In Applications Make ABM More Achievable For B2B Marketers
As the B2B marketing arena continues to evolve, account-based marketing (ABM) has reemerged as an…
The 2016 Lead Scoring Survey Report
Long considered a core component of demand generation programs and a key functionality of marketing…
B2B Marketing And Sales Teams Converge With Sales Enablement Technology
With the technology landscape continuing to evolve and grow within the B2B ecosystem, companies such…
Targeting, Predictive Tools & Intent Data Are Key Trends In Email Marketing Evolution
Email is the core channel for B2B marketing messaging, but, many marketers still lack effective…
Top B2B Marketers Measure Lead Nurturing Effectiveness To Boost Performance
While B2B marketers rely on lead nurturing as part of their lead generation strategy, many…
2016 State Of Marketing Automation Outlook Guide
The thought leaders we queried for Demand Gen Report's 2016 State Of Marketing Automation Outlook…
Automation And Predictive Analytics Fuel Lead Scoring Success
B2B marketers are looking to balance the scoring algorithms found in many marketing automation platforms…
B2B Marketers Take A Full-Funnel Approach To Webinars
Webinars continue to be a hot lead generation tool. According to DGR’s 2015 Content Preferences…
