Reports
The 2017 B2B Innovator Awards
The inaugural class of B2B Marketing Innovators is made up of 34 executives across a…
2017 State Of Video Marketing
Growing Preference For Video Content Results In Starring Role Throughout Entire Buying Journey Online video…
The 2017 State Of Database Quality
Data is central to all aspects of demand generation and performance marketing. Sitting at the…
State Of B2B Full-Funnel Measurement
Key Strategies For A Revenue-Focused Approach To Measuring Engagement Across The Buyer Journey B2B marketers…
The 2017 State Of B2B Marketing Technology
Organizations Managing Exploding Martech Landscape By Integrating Point Solutions Into “Backbone” Suites As the martech…
The Roadmap For Full-Funnel Account-Based Strategies
Account-based marketing (ABM) is progressing from the early adopter stage to a more mainstream strategy…
The State Of B2B Sales Enablement
B2B sales leaders are hungry for solutions to drive deeper engagement, improve conversion rates, accelerate…
The 2017 State Of B2B Lead Nurturing
Lead nurturing is growing in sophistication as marketers realize the need for ongoing, relevant communication…
The State Of Marketing Automation 2017 Outlook Guide
B2B marketers will be looking to improve the customer journey in 2017, and trends such…
Make Webinars Great Again
Best Practices To Modernize A Well-Worn Content Format While webinars continue to be considered a…
2016 Lead Nurturing Benchmark Study
ABM, Personalization Driving Increased Sophistication, Increased Results As B2B marketing continues to evolve, lead nurturing…
Tying Campaigns To The Bottom Line With Buyer Engagement
According to Demand Gen Report’s Lead Nurturing Benchmark Study, two-thirds (66%) of B2B marketers are…
