Stefanie Neer started at Drift to lead all things ABM back in May. While it’s only been a couple of months for a seasoned ABM leader like Stefanie, it’s been plenty of time to dream up a polished ABM roadmap for the second half of the year. Plus, by working closely with Ottavio Dattolo and Drift’s Demand Gen team, she’s found a way to execute ABM campaigns effectively, cross-functionally and at scale.
Now the two are ready to share everything they’ve learned over the past couple of months working together with you! They cover:
- Tips for launching (or re-launching) your own ABM program;
- Ways to get sales buy-in and participation from the get-go; and
- How to execute your strategy in a way that scales.
Stefanie Neer
Senior Manager, Enterprise and ABM
Drift
Ottavio Dattolo
Senior Revenue Marketing Manager
Drift
Kelly Lindenau
Managing Editor
Demand Gen Report
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