This E-book follows a new CMO’s journey as they quickly transform their outdated approach of relying on old-school lead generation programs that don’t perform in today’s world.
It provides prescriptive insights from ABM veterans and offers specific guidance to build a more targeted approach for the right audience and then apply an integrated strategy across multiple channels and business functions to engage target buyers.
The E-book will also show the positive results they will see by the end of the journey, illustrated through use cases and benchmarks, with specific examples including:
- Higher response rates to emails and outreach;
- Higher engagement rates across all accounts;
- Increased “conversations” with key buyers within each top account;
- Increases in qualified sales opportunities;
- Increases in deal velocity and/or pipeline generated; and
- Higher win rates.
