E-books
6 Easy Steps To Kickstart A Killer CXM Program
“The customer is always right!” Right? Maybe not. But now that customers can interact with…
Are We Doing This? 10 B2B Marketing Trends To Watch In 2019
What strategies, tactics and technology will B2B marketers be exploring in 2019? This report features…
Clean Up Your GDPR Act: What GDPR Means For Your Sales & Marketing Strategies
GDPR continues to give B2B organizations a tough time. Many marketing and sales professionals worldwide…
The Building Block Guide To Marketing Attribution
Although 87% of marketers say marketing measurement and reporting are growing priorities, many have not…
The Savvy Marketer’s Guide To Personalized Demand Gen
Your demand generation strategy is only as good as the data that powers it. But…
The Key Ingredient To Fueling FIRE Strategies In Sales & Marketing
IAs modern marketing and sales teams focus on accounts, their buying groups and the individual…
The Content Experience Report: 8 Data Science Insights You Can Use To Boost Content Engagement And Conversions
By combining quality content with a remarkable experience, marketers can drive engagement rates and boost…
Breaking Down The 4 P’s Of A Successful Lead Follow Up
How companies follow up with inbound leads can drastically impact their sales funnel and ability…
The Future Is Here: 8 Ways Artificial Intelligence Can Supercharge Marketing
Artificial intelligence (AI) is quickly becoming a competitive advantage for companies that are using it…
How To Overcome The Pain Points Of Your CRM
Your CRM is only as good as the data in it, as data solves common…
Fundamentals Of A Successful Website Personalization Strategy
Website personalization is worth absolutely nothing without a solid strategy. In this E-book, you’ll discover…
An Introduction To Content Activation: How To Transform Passive Content Delivery To Accelerate Revenue
Unlike passive content, content activation never leaves the buyer’s next step to chance. It orchestrates…
