B2B marketing is unquestionably digital-first, and video has quickly become the medium of choice to connect with and engage target audiences — it’s no longer “nice to have;” it’s a must-have NOW.
Video holds unique power for marketers: It can connect with any audience and it’s perfectly poised to deliver messages in a way that’s difficult to replicate in any other medium. Research shows that viewers retain 95% of a message when they watch it on video, compared to 10% when reading it in a text. The increase in click-through rates with video is as high as 96%, and videos are shared 1200% more times than links and text combined.
By bringing together the right blend of metrics and functionality in a centralized solution, enterprises can finally leverage their video marketing data to increase campaign efficiency and enable the kind of extremely targeted follow-ups that ultimately increase conversions.
This white paper will show how video provides B2B brands with unparalleled insights into interactions with key buyers and accounts. Specific topics of discussion include:
- How the combination of video engagement, first-class analytics and integration with marketing automation platforms improves conversions and creates a healthier sales pipeline;
- Best practices and examples of how advanced marketers increase the ROI of their content marketing strategies; and
- How best-in-class marketing teams are using the data from video views to gather personalized insights about key prospects, enabling sales teams to conduct more targeted follow-up and ultimately increase revenue generation.
