Delivering an outstanding experience at every stage of the customer journey is the key to meeting customer expectations. As B2B marketers, the customer experience we construct relies heavily on content and its ability to educate buyers. This is precisely why customer experience and content experience go hand in hand.
In this guide, you’ll learn about all the content experiences you need to turn prospects into advocates, as well as:
- Learn why you need a content journey map;
- Discover what content experiences you need for the pre- and post-sale customer journey; and
- Explore examples of experiences top brands are using to enhance the journey.
