White Papers
Data Automation Buyer’s Guide
Modern marketers deal with large volumes of data acquired through a number of different third-party…
AI-Fueled Lookalike Modeling: An Enterprise Guide To Self-Tuning Campaigns
Gartner’s Innovation Insight: Artificial Intelligence Will Transform Marketing report predicts that in the next several…
Maximize Your Trade Show ROI With Conversational AI
Accounting for nearly one-quarter of all planned meetings in the United States, trade shows are…
Your No-Fear Guide To Scaling Personalized Content For ABM
While a lot has been solved for on the planning, segmentation, alignment and results fronts,…
The Playbook To Planning Your Virtual Event
If you’re thinking about “going virtual” with an event for the first time, you’re probably…
The Birth Of The B2B Consumer
Your B2B buyer is living in an on-demand world. Netflix serves up personalized recommendations to…
Data First: Optimized Marketing Performance With Contact And Account Data For The Win
“Data” is omnipresent in all things marketing; it’s the coordinator, the driver and the destination…
6 Stories Of How AI Solutions Are Improving Lead Conversion Results For High-Growth Companies
This portfolio contains six stories of how AI solutions are improving lead conversion results for…
The Complete Deduplication Survival Guide
Deduplication is one of the biggest data quality improvement processes that every marketing and sales…
The State Of Channel Incentive And Partner Loyalty Programs In The Manufacturing Industry
83% of organizations spent more on incentive programs this year than last year. As manufacturers…
Interactive Content Marketing Tool Kit
Unpacking The Interactive Content Marketing Toolkit Bring life back into your old, static content by…
4 Keys To Track & Optimize ROI From Events
Despite the explosive growth of digital marketing over the past decade, research shows that in-person…
