White Papers
Jump Start Your Marketing Automation Success
Your Marketing Automation Success Kit introduces you to the basics of marketing automation and includes…
B2B Marketing Optimization Secrets
In B2B marketing, the secret to getting the most out of your campaigns is to…
Bringing the Power of Marketing Automation To The Fortune 5,000,000
Many of the world’s largest corporations are now utilizing automation tools to analyze and track…
10 Steps to Automate B2B Marketing
The following white paper covers 10 of the most important steps companies will need to…
Lucky 7: Steps to a Winning Lead-Management Program
To engage prospects, move them along the pipeline and drive sales, you need to build…
Leveraging the Power of Traditional Media for Maximum PR Results
If the uncertain future of traditional media outlets has left you wondering where traditional media…
Why Sales Throws Marketing Under the Bus
Marketing and sales alignment is critical to success, but companies struggle to bridge the gap…
Seven Steps to Effective Customer Lifecycle Communications
Tight budgets. Fewer resources. More work. Now, more than ever, marketing professionals are under pressure…
5 Key Issues Driving Marketing Agendas
The dynamics of BtoB marketing continue to put pressure on the function to evolve to…
7 Steps To Improve Your Conversion Rates Now
The Do’s & Don’ts of Lead Nurturing & Lead ManagementThis NEW white paper spotlights the…
Best Practices for Integrating Webinars into Lead Nurturing Campaigns
Download this guide to integrating webinars into lead nurturing and demand generation programs. This white…
Calculating The Real ROI From Lead Nurturing
In this white paper, DemandGen Report presents findings from a recent poll of B2B marketers…
