Employee-sent email messages represent an existing overlooked ad channel that can be unlocked using the signature line at the bottom of message. Success, however, is not simply a matter of telling all employees what to copy and paste into the signature of their outgoing emails.
This interactive white paper spotlights:
- Email signature marketing by the numbers;
- Why employee email works as an ad channel;
- Old-school vs. new-school email signature marketing tactics;
- How you can use email signatures to market; and
- Results and attribution.
