With election season upon us, politicians aren’t the only ones who are flip-flopping on the issues. Companies say that sales messaging is what drives deals, but they are investing more in processes, according to a recent survey of B2B marketing and sales executives by Corporate Visions . This infographic outlines the need for companies to develop more effective messaging, and to train salespeople to deliver value messages in a way that distinguishes their solutions.
Source: Corporate Visions
