At MarketingSherpa’s B2B Summit in July 2011, MECLABS released results from its 2012 B2B Marketing Benchmark Study. This infographic highlights how B2B marketers are optimizing their demand generation efforts. According to the survey, 31% of respondents cite web site design, management and optimization “very effective” for demand gen, while 46% primarily use a multichannel messaging strategy to create engaging content. See our “What’s Working in Demand Generation” feature this week to hear directly from vendors how they are fueling their demand gen efforts.
