The integration will reportedly help practitioners:

• Activate ABM across digital channels, including webinars, virtual events and content hubs;
• Set up high-priority audience segments;
• Deliver targeted interactions and tailored content to unique audience segments across ON24 experiences;
• Build interconnected, ongoing content journeys that become more personalized with greater engagement and buying intent; and
• Drive the right calls-to-action and content to the right accounts at the right time.

“In today’s competitive marketplace, personalization at scale is imperative for high-performing B2B sales and marketing teams to differentiate experiences for their audience while also driving cost-efficient revenue results for their business,” said Steve Sims, VP of Product at ON24, in a statement. “By adding 6sense to our robust ecosystem of integrations, we continue to advance our platform’s AI-powered ACE capabilities, enabling our customers to dynamically target and tailor interactions with the audiences that matter most.”

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With 80% of B2B sales interactions between suppliers and buyers expected to occur in digital channels by 2025, the new integration seeks to:

• Support real-time scheduling of sales meetings and lead routing within ON24 webinar and virtual event experiences;
• Track and measure meetings booked from ON24 to surface actionable buying signals; and
• Automatically pass attendee contact information to Calendly.

“Our 2024 platform analysis of millions of B2B interactions shows that customers and prospects are engaging with experiences with higher buying intent and are converting to a sales meeting at increasing rates,” said Callan Young, CMO of ON24, in a statement. “We are excited to empower our customers to innovate their customer engagement, expedite the sales cycle and close deals faster.”

News Flashback

Earlier this year, ON24 launched the next generation of its platform, which features AI-powered intelligence to help enterprises continuously engage audiences through hyper-personalized experiences.

Built on the company’s first-party data, the ON24 Intelligent Engagement Platform is designed to combine the company’s webinar, virtual event and content marketing products with its new AI-powered Analytics and Content Engine to help provide an integrated go-to-market solution.

If you’re interested in hearing more insights from the ON24 team, make sure to register for the upcoming Campaign Optimization Series where the company’s experts will share their insights on leveraging AI to scale webinars.

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Built on ON24’s first-party data, the ON24 Intelligent Engagement Platform seeks to combine the company’s webinar, virtual event and content marketing products with its new AI-powered Analytics and Content Engine to help provide an integrated go-to-market (GTM) solution. The capabilities will reportedly help practitioners:

• Build best-in-class, hyper-personalized branded experiences that reach their prospects and customers at scale;
• Interact with prospects and customers 24/7 through AI-generated content and always-on nurtures;
• Track audience engagement data across interactions and analyze engagement across key audience segments; and
• Enable data-driven actions across GTM teams.

“AI will fundamentally reshape sales and marketing and reimagine the customer experience,” said Sharat Sharan, Co-founder, President and CEO of ON24, in a statement. “This means that sales and marketing teams must embrace AI to innovate and adapt or risk being left behind. With the launch of the ON24 Intelligent Engagement Platform, we are excited to leverage our unique foundation of first-party data to give our industry-leading customers an AI advantage so that they can combine best-in-class experiences, personalization and content to capture and act on connected data and insights at scale to drive revenue growth. And we believe AI will continue to be a key differentiation for our own business and technology strategy moving forward, powering a new era of intelligent engagement.”

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The launch event agenda will feature a line-up of keynote speakers discussing AI’s impact on the future of sales and marketing. Session topics include:

• How AI will change the way go-to-market teams use technology and data;
• How intelligent engagement can power greater business outcomes; and
• The unveiling of the next generation of the ON24 platform in action.

“AI is the most significant trend shaping business today — we believe there’s an opportunity to reimagine the customer experience while improving productivity and increasing revenue growth,” said Sharat Sharan, Co-founder, President and CEO of ON24, in a statement. “We’re excited to make this AI transformation a reality for our customers by launching the next generation of ON24 and unleashing a new era of intelligent engagement at ON24 Next.”

The post ON24 To Reveal AI Innovations During Platform Launch Event appeared first on Demand Gen Report.

• ON24 partnered with LeapPoint to help organizations deliver digital GTM strategies.
• Through the partnership, organizations can build targeted promotional campaigns, scale personalized webinars, automate key multimedia processes, capture prospects’ online behavior, optimize lead scoring and provide real-time prospect intelligence.
• The partnership is powered by ON24 and Adobe Experience Cloud technologies.

ON24, a digital engagement platform, partnered with LeapPoint, a digital advisory firm, to help enterprises successfully develop and execute a digital-first go-to-market (GTM) strategy powered by ON24 and Adobe Experience Cloud technologies.

ON24 will build on its integrated Adobe Marketo by adding support and services to implement Adobe integrations to help customer adoption and success. The partnership seeks to assist marketers with:

• Building targeted promotional campaigns;
• Creating, scaling and delivering personalized webinar and content experiences;
• Automating and managing webinar and multimedia content publishing;
• Generating and capturing prospect digital behavior, business interests and buying intent;
• Optimizing lead scoring, database segmentation and lead nurture; and
• Providing real-time prospect intelligence and accelerating lead hand-off to sales.

“We believe we’re only at the beginning of digital transformation for sales and marketing, and there’s still a significant opportunity for enterprises to tap into all the first-party data that digital engagement provides,” says Callan Young, CMO of ON24, in a statement. “By combining our differentiated platform with LeapPoint’s deep domain expertise, we’ll further our shared goal of helping enterprises unify engagement data across every digital experience and use that intelligence to unlock actionable insights and fuel cost-efficient revenue and pipeline growth.”

The post ON24 Scales Digital Engagement For Adobe Experience Cloud Customers appeared first on Demand Gen Report.

Built on ON24’s foundation of first-party digital engagement data, the AI engine analyzes millions of human interactions gathered from more than a decade of digital experiences to:

• Scale and optimize promotional content, including program titles, abstracts and emails, with an embedded generative AI tool;
• Augment the delivery of live experiences with an AI-driven chatbot for frequently asked technical questions;
• Deliver dynamically personalized content recommendations based on real-time prospect behavior;
• Enable sales to act on prospects’ unique topical interests with a “Business Interest Cloud” report; and
• Surface immediate audience feedback from live experiences with a “Key Moments” report.

“In today’s digital-first world, the companies with the best B2B buying experiences will win,” said Sharat Sharan, Co-founder and CEO of ON24, in a statement. “AI has tremendous potential to transform digital marketing and selling, but only if the human aspect is maintained. Our vision is to bring AI together with human engagement to help businesses cost-effectively grow pipeline and revenue without losing their brand’s unique differentiation.”

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The Lowdown

ON24 Elite Explore reimagines the audience webinar experience with the ability to customize and brand touchpoints and deliver interactive and personalized calls-to-action across a sleek and consumer-friendly interface.

Back-Of-The-Box Details

ON24 Elite Explore gives B2B marketers new ways to deliver webinar experiences and engage their audiences with:

• A redesigned user interface: An enhanced webinar production and design experience designed to make it easier to set up, manage and search for events;
• Customized viewing experiences: New layouts allow marketers to customize pages, engagement tools and virtual backgrounds;
• New styling option for engagement tools: Users can adjust the appearance of engagement tools for a cleaner look and more audience interactivity;
• Enhanced recording and production: Give presenters the power to import media and stitch clips together to create a cohesive recording; and
• Cookie consent banner: Give audiences the ability to opt-in to GDPR cookies and manage their preferences.

Who It’s For

The tool is for B2B sales and marketing teams in industries such as technology, life sciences, manufacturing and financial services to drive deeper digital engagement, capture first-party data for better insights and greater personalization and convert more prospects to drive pipeline and revenue growth.

What It Solves

This innovation helps empower B2B marketers to advance their digital engagement strategy with a new way to create and deliver webinars, enhanced reporting and analytics and deep data integrations.

What Makes It Special

ON24 Elite Explore aims to reinvent the modern webinar experience, allowing marketers to make every touchpoint showcase their brand and promote powerful calls-to-action. Creation and design tools are now in one place so marketers can drive even more engagement with prospects and customers.

Contact

ON24

50 Beale Street, 8th Floor

San Francisco, CA 94105

Tel: +1 415-369-8000

Email: solutions@ON24.com

Request a demo

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The report found that more than half of marketers ran more webinars and digital events in 2022 compared to 2021, and of those that did,  nearly 75% saw improved outcomes. When sellers were asked about the importance of digital engagement channels for prospecting and closing deals, 95% confirmed that virtual and hybrid events are highly valuable. The buyer surveys backed up those findings, as:

• 70% of buyers preferred to engage with brands virtually or in a hybrid format rather than attend an in-person event; and
• 90% increased their digital event participation levels.

The research also explored the way sellers and marketers are using the data generated by digital engagement channels and found that both groups have opportunities to improve. Despite 88% of marketers agreeing that digital engagement data provides valuable insights into the buying journey, less than one-third are using that data to personalize their next interaction with audiences.

Of the sellers surveyed, the majority do not receive detailed digital engagement data while nearly one-third feel that a lack of digital engagement data in CRM systems is one of their biggest challenges in personalizing outreach.

“B2B companies must think differently about driving revenue growth in 2023,” said Callan Young, CMO of ON24, in a statement. “As the industry’s trusted advisor in scaling buyer engagement through digital experiences, our goal for this research is to help sales and marketing organizations take a critical look at their marketing mix and understand which channels and tactics have the greatest potential to cost-effectively drive results. Our research affirms that a digital engagement strategy is critical for businesses to successfully drive revenue growth today. We know that top-performing sales and marketing organizations leverage the insights that digital engagement provides to deliver a personalized and differentiated B2B buying experience.”

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ON24

Previously, Young was the Executive SVP of Marketing at Experity, where she guided the company toward a successful exit. Prior to Experity, Young led demand generation for Anaplan, where she was responsible for its global growth organization, including business development, demand generation, ABM, integrated campaigns and install-based marketing teams. Earlier in her career, Callan held management level positions with Great Bay Software (acquired by Plixer), IDeaS Revenue Solutions and Siteimprove.

“We’re thrilled to add Callan to the leadership team to further our revenue growth strategy,” said Sharat Sharan, CEO of ON24, in a statement. “Callan is an accomplished executive in scaling growth with a proven track record of getting results. Under her leadership, we believe we will not only enhance our own sales and marketing teams, but also further our mission to help enterprises innovate their sales and marketing in a digital-first world.”

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The complete ON24 Elite Explore capabilities include:

• Redesigned user interface;
• Customized viewing experiences;
• New styling option for engagement tools;
• Enhanced recording and production; and
• A cookie consent banner.

The company also introduced new features across the ON24 platform, including ON24 Forums, ON24 Intelligence and ON24 Connect, with the goal to increase audience engagement, capture more buyer insights, enhance reporting and provide advanced data integrations with leading CRM and marketing automation solutions.

“We’re continually reimagining the webinar to give customers a solution that exceeds audience expectations, deepens engagement and delivers the insights businesses need to drive revenue,” said Jayesh Sahasi, EVP of Products and CTO at ON24, in a statement. “ON24 Elite Explore provides a modern look and feel with features that drive engagement and capture actionable first-person data for sales and marketing follow-up.”

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