Rimini Street, a global provider of end-to-end enterprise software support, products and services, helps provide third-party support for Oracle and SAP software. Additionally, it features partnerships with Salesforce and Amazon Web Services.
The Challenge
Detrie Zacharias, Director of Global Operations for Data Management, noticed this his data analysts were fielding a wide scope of ad-hoc requests including list-loading, list-building, data cleanup and more to support the growing needs of its internal clients. With the influx of requests, Zacharias explained that there never seemed to be enough time, talent or resources to meet the demands.
“We simply could not allocate enough time to the value-add tasks because we had too much data and not enough solutions,” he noted. “It would take us three days to just load one list.”
Growth and expansion from on-site and virtual events, increased marketing campaigns and demand generation projects and broader reach to new audiences meant Zacharias’s team needed a way to pivot from being perceived as reactive to a proactive, strategic “data facilitator” to the business.
The Solution
After searching the market for a solution that could help the team deliver extraordinary, they found and selected Openprise. Openprise’s RevOps data automation (RDA) cloud — and its out-of-the-box solutions — were adopted by the team to automate the manual and low-value, time-consuming tasks that took up their workdays.
Through the partnership with Openprise, Rimini Street built self-service automations for business users to load and build lists independently, further freeing up the data team for more strategic projects. Due to the data transformation, Rimini Street’s data management team has secured stronger support for broader data initiatives like the data governance committee, which oversees projects and serves as an advisory board. This success also enabled advanced projects, such as data attribution modeling and contact acquisition, with more in the pipeline.
Additionally, it empowered Rimini Street’s go-to-market team to continue to capitalize on the company’s rapid growth and expansion from on-site and virtual events, increased marketing campaigns and demand generation projects and broader reach to new audiences.
The Results
When Rimini Street initially leveraged Openprise’s built-in data quality recipes (out-of-the-box solutions), it cut days of manual work to a few keystrokes, and in just a few weeks of becoming an Openprise customer, list processing time went from three days to a single day or less. Since collaborating with Openprise a year ago, Rimini Street’s data management team has reduced review cycles and service desk tasks, saving 108 hours per week.
Specific results of Rimini’s Openprise integration include:
- Reducing the time to clean, normalize and load a list from three days to a single day — and in some cases, minutes;
- Reducing review cycles and service desk tasks, saving 108 hours per week; and
- Cutting days of manual work to a few keystrokes by leveraging Openprise’s built-in data quality recipes (out-of-the-box solutions).
“In just a few months, Openprise has allowed us to look at our data processes more strategically,” said Zacharias. “With the help of the Openprise RDA Cloud, our data team has focused on delivering accurate data, in near real-time, enabling the GTM team to make smart, data-based decisions to help achieve our aggressive growth goals.”
