ON24, a digital experience platform, welcomed Callan Young as its new CMO to spearhead the organization’s go-to-market strategy, which includes continuing to expand momentum and adoption of the company’s digital engagement platform.
Previously, Young was the Executive SVP of Marketing at Experity, where she guided the company toward a successful exit. Prior to Experity, Young led demand generation for Anaplan, where she was responsible for its global growth organization, including business development, demand generation, ABM, integrated campaigns and install-based marketing teams. Earlier in her career, Callan held management level positions with Great Bay Software (acquired by Plixer), IDeaS Revenue Solutions and Siteimprove.
“We’re thrilled to add Callan to the leadership team to further our revenue growth strategy,” said Sharat Sharan, CEO of ON24, in a statement. “Callan is an accomplished executive in scaling growth with a proven track record of getting results. Under her leadership, we believe we will not only enhance our own sales and marketing teams, but also further our mission to help enterprises innovate their sales and marketing in a digital-first world.”
