Why Commitment Is The ‘Real Magic’ Of Martech Effectiveness
It’s a problem marketers know all too well: They’ve onboarded a million-dollar tech stack, but it’s currently underutilized…
Blog August 20
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The Secret To Unlocking Anonymous B2B Buyer Engagement
AI is more than just the latest buzzword — it’s now a critical component of guiding decision-making in businesses.…
Blog August 7
Amidst Content Boom, 91% Of Leaders Report Growing Budgets; 92% Anticipate Content Production Increases
91% of B2B marketing leaders anticipate budget increases, which will ultimately increase content production by 3X to 5X,…
Blog July 3
The Blueprint For A Winning B2B GTM Strategy
In case you missed it, my co-host Klaudia Tirico and I kicked off season 10 of the “B2B…
Blog June 26
Reinvent Your GTM & Demand Gen Strategies At B2BMX East With Pam Didner
It’s tough to find two more topics that are more top-of-mind for B2B practitioners than artificial intelligence (AI)…
Blog June 11
4 Personalization Tips For Optimizing B2B Websites
Between curating customer data, piecing together buyer personas, tailoring content and leveraging automation tools (to name a few),…
Blog May 29
How B2B Marketers Are Re-Structuring Their Measurement & Attribution Practices
As marketing measurement and attribution techniques evolve into more data- and technology-driven processes, 38% of organizations are focused…
Blog May 22
Beyond The Content Panel: How Generative AI Is Shaping Content Creation
During the 2024 B2B Marketing Exchange, I hosted a panel discussion featuring some of the industry’s sharpest minds.…
Blog May 15
Introducing B2B Marketing Exchange East: The Latest Iteration In The #B2BMX Event Series
Since 2019, the B2B Sales & Marketing Exchange (#B2BSMX) brought together thousands of B2B practitioners looking to level…
Blog April 30
What Are B2B Buyers’ Top 5 Content Recommendations?
Content marketing is one of the most dominate forces in B2B strategies, but it’s also one of the…
Blog April 2
4 Marketing Lessons From The Royal Family
Last week, Kate Middleton released a heartfelt video outlining her cancer diagnosis after weeks of speculation, and we…
Blog March 26
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