The combined offering seeks to leverage the power of composability, an API-first architecture and generative AI to help customers identify, select, experiment and analyze personalized experiences across channels without creating new workflows.

“Personalization has long been a goal for marketers, but driving meaningful ROI at scale has been challenging due to fragmented tool chains, high development and content production costs and poor customer data integration,” said Karthik Rau, Contentful’s CEO, in a statement. “Ninetailed seamlessly integrates with Contentful, providing smooth workflows, code-free experiment creation and robust connectivity. Ninetailed’s products radically simplify personalization of digital experiences.”

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• Contentful enhanced its composable content platform through a series of releases.
• The new features seek to help teams deliver consistent content across channels and better collaborate with internal team members.
• Specifically, the offerings include pre-built integrations, a live preview feature and an AI content generator.

Contentful, a composable content platform, released several new product capabilities and integrations aimed at empowering teams to more easily connect and collaborate to build digital experiences at scale.

The Contentful platform seeks to help teams across an entire organization work independently but in coordination, breaking down silos, eliminating repetitive work and dependencies and delivering timely, relevant, consistent content across channels. The new capabilities include:

• Pre-built integrations — such as with the Google Analytics 4 app — that help users orchestrate workflows across their entire content graph with internal and third-party systems and data;
• A Live Preview feature that’s designed to enhance content visualization and optimization, such as extending content testing and personalization through an integration with experimentation and personalization platform Ninetailed; and
• An AI Content Generator that helps users generate on-brand content and translate it into a various languages.

“With this launch, we are addressing some of the biggest challenges developers and content teams are facing in their quest to deliver multi-brand, multichannel digital experiences,” said Steve Sloan, CEO of Contentful, in a statement. “With a powerful, enterprise-grade platform that supports 70 billion API calls per month and some of the biggest digital experiences globally, Contentful is helping leading companies compete in today’s dynamic marketplace.”

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FEATURES/FUNCTIONALITY

By not having to leave the Contentful platform to run content experiments, users gain a unique advantage in terms of speed, agility and flexibility of the types of content they can deliver. The Optimizely app removes hurdles by integrating the two products so users can focus on content versus configuration.

The application minimizes slowdowns caused by content switching and mistakes from manual copying. It also adds context variations to reference fields, assigns variations to experiments and monitors experimentation status.

TARGETED USERS

Together, Contentful and Optimizely enable editors and content managers to run experiments on content without having to ask for code changes, enabling workflow.

COMPATIBILITY

Contentful’s extensibility framework is used by customers to integrate with CRM and ERP capabilities including data collection, personalization, product catalogs and identity and access management. The marketplace offers one-click installation of extensions like Marketo forms, Optimizely audiences and Shopify products — as well as APIs and SDKs used by customers to integrate with products like Oracle ATG or Salesforce Identity.

DELIVERY/PRICING MODELS

Contentful is delivered as a SaaS application, backed by a platform of APIs for content creation, management and delivery. Customers are hosted in multi-tenant cloud environments via free and monthly plans, and annual contacts that offer upgrades to dedicated infrastructure.

CURRENT CLIENTS/USERS

During the beta phase, the Optimizely app has been installed and actively used by over 20 enterprise organizations, including Vistaprint and Mailchimp.

COMPETITIVE POSITIONING

Experimentation with messaging and user experience boosts customer conversions and revenue. Optimizely’s collaboration with Contentful is designed to make it easier and more efficient for marketers to make data-driven decisions about their content, and scale experimentation to test many factors, resulting in the ability to rapidly iterate to deliver better digital experiences.

CONTACT INFO

Contentful

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