Folloze, a no-code B2B buyer experience (BX) platform, released Folloze plus Outreach, a new integration that connects the Folloze platform with Outreach.io’s sales execution platform. The new interface seeks to allow sales and marketing to export content experiences from Folloze boards to Outreach sequences with just a few clicks.
Additionally, customers can now access first-party behavioral analytics through a dashboard that allows sales teams to focus their resources on the best opportunities. Specific capabilities available through the integration include:
- Embedding a direct link to Folloze content in an Outreach email;
- Personalizing Folloze boards through an automated process;
- Viewing account and contact engagement activity within Outreach; and
- Providing behavioral data through identity matching.
“Folloze and Outreach provide teams with the ability to level-up sales and marketing activities in their own respective ways,” said David Brutman, Co-founder and Chief Product Officer at Folloze, in a statement. “The integration addresses a critical gap as budgets are shrinking and organizations strive to garner better results with current or reduced investments. By bringing these dynamic platforms together, joint customers that lean on their sales channels as a critical driver of engagement and pipeline acceleration will now have a more unified experience that amplifies value and drives greater performance and personalization.”
