Quick Scoop:
- Former Forrester analyst Mary Shea has been appointed co-CEO of Mediafly.
- Shea joins Mediafly after serving as Outreach’s Chief Evangelist for two years.
- Shea will work alongside CEO and Co-founder Carson Conant to advance the company’s growth.
Mediafly, a provider of revenue enablement solutions, appointed Mary Shea as co-CEO. She will collaborate with current CEO and Mediafly Co-founder Carson Conant to help advance the company into the next phase of growth and innovation.
“I am thrilled to have Mary join us as co-CEO,” said Conant in a statement. “I’ve known Mary for over a decade and have benefited immensely from her extensive knowledge of the revenue enablement landscape, her prescience in identifying the next big trend and her vision for B2B buying and selling. Mary brings deep empathy for sellers’ day-to-day challenges and a forward-leaning sensibility for the brand experience B2B companies need to create for buyers. She will be a force multiplier for the Mediafly team and our customers.”
Shea has decades of experience in sales tech and has been credited with helping to shape the salestech landscape. Prior to joining Mediafly, she was Chief Evangelist at Outreach, a sales execution platform, for two years, after working as a Principal Analyst at Forrester for more than five years.
“I’ve watched Mediafly for many years and always considered the company a hidden gem,” said Shea in a statement. “Mediafly has grown organically and through acquisitions and has quietly compiled the most complete revenue enablement platform in the market — everything B2B teams need to successfully navigate today’s complex buying journey. With this push toward a unified revenue enablement platform, it’s time for Mediafly to step out of the background and help more B2B organizations create confident sellers who can deliver efficient predictable revenue. I’m hitting the ground running — if you want to improve seller effectiveness, buyer engagement or consolidate your tech stack, take a fresh look at Mediafly.”
