TrustRadius, a buyer intelligence platform for business technology, debuted its Intent-Driven Leads program, which is designed to harness the power of user reviews and downstream intent data to generate in-market leads at scale.
The new program seeks to leverage TrustRadius’s intent data offerings to uncover leads from accounts actively researching technologies on its platform. Buyers who engage with the company’s offerings can opt in to this program, and those leads are reportedly delivered with filters applied that align with a seller’s ideal customer profile and any suppression lists.
“Our journey from being perceived solely as a review site to becoming a comprehensive business intelligence platform has been remarkable,” said Vinay Bhagat, CEO of TrustRadius, in a statement. “Our Intent-Driven Leads program represents the next evolution in our commitment to connecting in-market buyers with their ideal seller in the space. We understand the challenges companies face in today’s competitive market. By removing barriers and providing ICP-qualified, opted-in leads, we’re enabling our customers to focus on what matters most—engaging with prospects and driving revenue.”
