Demand Gen Report

Discerning B2B Buyers Rely On Vendor Knowledge, In-Depth Research & Peer Reviews To Guide Buying Decisions

“The 2024 B2B Buyer’s Survey” Given the near-constant economic volatility over the past few years and the ongoing tech explosion, it’s nearly impossible to find an aspect of business that’s...

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Promoting Customer-Centricity & Streamlined Messaging By Evaluating Marketing Automation Solutions

"State Of" Guides

Increased Tech Adoption & Data Reliance Re-Shaping 2024 Marketing Measurement & Attribution Processes

Research

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Navigating The Attention Economy Via Snack-able & Shareable Content

Research

Mastering The Trio: How To Sync Sales, Marketing & Data For Account-Based Success

"State Of" Guides

Latest Posts

CallRail Launches AI-Powered Convert Assist

CallRail, an AI-powered lead intelligence platform, announced Convert Assist, a new product that seeks to help users personalize conversations and accelerate response times by combining generative and conversational AI.

Industry News July 18

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Conversive Digital Messaging Seeks To Deliver Personalized Conversations

Conversive is a digital messaging solution that offers AI features and CRM integrations to help businesses deliver personalized conversations at engagement touchpoints across the customer lifecycle. The platform is designed…

Solution Spotlight July 17

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#BII24 Recap: The 8 Steps Needed To Identify Anonymous B2B Buyers

With more than two-thirds of the buyer’s journey conducted covertly, modern buying cycles seem deceptively short. However, the 2024 Buyer Insights & Intelligence Series revealed that marketers have more power…

Industry News July 17