Demand Gen Report

Discerning B2B Buyers Rely On Vendor Knowledge, In-Depth Research & Peer Reviews To Guide Buying Decisions

“The 2024 B2B Buyer’s Survey” Given the near-constant economic volatility over the past few years and the ongoing tech explosion, it’s nearly impossible to find an aspect of business that’s...

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Promoting Customer-Centricity & Streamlined Messaging By Evaluating Marketing Automation Solutions

"State Of" Guides

Increased Tech Adoption & Data Reliance Re-Shaping 2024 Marketing Measurement & Attribution Processes

Research

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Navigating The Attention Economy Via Snack-able & Shareable Content

Research

Mastering The Trio: How To Sync Sales, Marketing & Data For Account-Based Success

"State Of" Guides

Latest Posts

Data integration programming development concept on virtual screen.

Demandbase Unveils New Integration With Revenue Intelligence Platform To Enhance CX

Demandbase, a provider of AI-driven account-based go-to-market (GTM), revealed the first release from a series of product development plans with Gong, a revenue intelligence platform. The debut product is an…

Industry News June 26

Gong Unveils New AI Capabilities To Help Revenue Teams Enhance Execution

Gong, a revenue intelligence platform, enhanced its user-trainable AI and concept capture technology AI Smart Trackers through the release of new tools, AI Methodology Playbooks and AI Scorecard Suggestions.

Industry News June 26

ZoomInfo Copilot Works To Blend First- & Third-Party Data With Gen AI To Predict Pipeline

ZoomInfo is a go-to-market platform designed to help businesses find, acquire and grow their customers by delivering accurate, real-time data, insights and technology to more than 35,000 companies worldwide. ZoomInfo…

Solution Spotlight June 26