Demand Gen Report
Discerning B2B Buyers Rely On Vendor Knowledge, In-Depth Research & Peer Reviews To Guide Buying Decisions
“The 2024 B2B Buyer’s Survey” Given the near-constant economic volatility over the past few years and the ongoing tech explosion, it’s nearly impossible to find an aspect of business that’s...
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The B2B Marketer’s Guide To Gaining Traction With Gen Z Buyers
As if the B2B buyer’s journey hasn’t changed enough over the past few years, Gen Z is challenging the traditional notions of the purchasing cycle by embracing multiple identities, ironic…
Industry News June 4
Demand Spring AI Services Seek To Optimize Marketing Strategies, Boost Productivity
Demand Spring is an integrated revenue marketing consultancy that seeks to help marketing organizations scale their pipeline and revenue contributions, and its team includes revenue marketing strategists, content marketers and…
Solution Spotlight June 4
Is Your Content Strategy Lacking? AI May Be To Blame
Since ChatGPT exploded onto the scene in late 2022, it — along with other large language models (LLMs) — have surged in popularity. In fact, some projections estimate that by…
Demanding Views May 31
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