Andrew Gaffney, Editor for DemandGen Report, spoke with Tom Scontras, VP of Sales and Marketing for Glance Networks, following his presentation at the Sales 2.0 conference in Boston, Massachusetts. In this podcast, Scontras discusses the company’s shift from appealing to the “Prosumer,” or professional consumer, to the “Enterprise Consumer” and overall challenges that were faced. Although Glance Networks contracted high transaction amount by appealing to prosumers with low prices, enterprise consumer communication has created tremendous company growth. Learn more about Glance Networks’ CRM tactics, its Salesforce.com plug-in through AppExchange, and its integration with Chatter in this podcast.
