TechTarget Reveals New Integration With 6sense
TechTarget, a provider of B2B technology purchase intent data and services, teamed up with revenue AI-powered ABM platform…
Industry News June 26
Latest In: ABM/ABX
Demandbase Unveils New Integration With Revenue Intelligence Platform To Enhance CX
Demandbase, a provider of AI-driven account-based go-to-market (GTM), revealed the first release from a series of product development…
Industry News June 26
Empathize To Realign: Demandbase Experts Weigh In On Keys To Sales & Marketing Alignment
Despite repeated proclamations about the importance of interdepartmental alignment, sales and marketing still go together like oil and…
Industry News June 25
How AffiniPay Unlocked 70% MQA Acceptance Rate Via An ABM/ABX Framework
AffiniPay is an online payment processing solution that seeks to combine technology with exceptional service to ensure a…
Case Studies June 18
Analyzing The Shift Toward Specialized ABM Metrics In Marketing Measurement & Attribution
With just 26% of organizations currently conducting separate measurement and attribution for their account-based marketing (ABM) programs, the…
Industry News May 29
Navigating The Intersection Of ABM & Demand Generation In B2B Marketing
ABM and demand generation campaigns should go together like peanut butter and jelly — but oftentimes, that’s not the…
Industry News May 22
Outreach Launches Smart Account Plans
Outreach, a sales execution platform, released Smart Account Plans, a new capability designed to highlight all critical aspects…
Industry News May 20
INFUSE Unveils Strategic Partnership With 6sense
INFUSE, a provider of B2B demand generation services, collaborated with revenue AI-powered ABM platform 6sense to help mutual clients…
Industry News May 14
RollWorks Launches Dashboard Designed To Optimize ABM Strategies
Account-based platform RollWorks, a division of NextRoll, released Command Center, an interactive ABM dashboard that seeks to unify buying…
Industry News May 2
Madison Logic Names New CEO
Madison Logic, a global digital account-based marketing (ABM) platform, welcomed Keith Turco as its new CEO. Turco will…
Industry News April 9
#B2BMX24 Day 1 & 2 Recap: Crafting Immersive Content That Matches The Modern Buying Experience
I hate to say it, but if you're not in sunny Scottsdale right now… you're missing out big…
Industry News February 28
#B2BMX24 Campfire Session: How To Build A Sales Activation Playbook For ABM Strategies
There are many flavors of scrappy account-based marketing, but the common ingredients are always resourcefulness, creativity and adaptability.…
Blog February 28
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