At the recent SiriusDecisions conference in Arizona, DemandGen Report sat down with David Lewis, founder and CEO of DemandGen International, one of the leading automation and consultancies in the industry. A pioneer in the space, Lewis was one of the early adopters of marketing automation during his days as a marketing executive, and has helped guide the successful rollout of these tools and processes and a number of large enterprises.
During the discussion, Lewis shared insights into the changing use cases for marketing automation, as companies are now going deeper into lead management to track marketing performance and the “cold to close” impact of marketing on revenue and closed business. Tune in to this 7-minute discussion for keen insights into the changing landscape of marketing operations and lead management from one of the top thought leaders in the industry.
