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State Of Database Strategies In 2024: Practitioners Restructuring Data Collection To Prioritize ‘Opt-In’ Methods

Data serves as the foundational pillar for all sales and marketing endeavors, and the absence of first- and…

Industry News February 20
Chrome Data management data privacy data strategies firstparty data Google Chrome personalization targeting thirdparty cookies thirdparty data zeroparty data
Analyzing The Impact Of Google Chrome’s Third-Party Cookie Phase-Out

Analyzing The Impact Of Google Chrome’s Third-Party Cookie Phase-Out

The funeral proceedings for third-party cookies started on Jan. 4, 2024, when Google Chrome started restricting data usage…

Industry News February 7
agencies campaign generation customer engagement data data collection data strategies datadriven marketing lead generation lead nurturing zeroparty data
Creating Winning Campaigns With Zero-Party Data: Tips & Best Practices For Agencies

Creating Winning Campaigns With Zero-Party Data: Tips & Best Practices For Agencies

In the age of data-driven marketing, agencies are constantly on the lookout for effective ways to reach and…

Demanding Views December 15
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