AdRoll, a performance marketing platform, has announced the launch of AdRoll Pro for Agencies. The solution is designed to help agencies drive results for their clients through a unified dashboard, which will give them access to the entire AdRoll product suite and provide access and controls to manage all clients and campaigns.
AdRoll Pro for Agencies features a variety of capabilities, including:
- Third-party ad tag uploads;
- A dynamic ad builder for greater control over campaigns;
- Campaign automation;
- Budget allocation; and
- The ability to integrate AdRoll accounts with cross-channel reporting platforms.
Integrations with companies such as TapClicks, Datorama, NinjaCat and Interstate Analytics will “allow our agencies to pull all AdRoll data into the platforms they use to report the results to their clients,” according to Greg Fulton, VP of product at AdRoll, in a statement.
The solution also comes with AdRoll Academy, which provides resources for agencies to further educate themselves on how to leverage AdRoll.
“We want to make it as easy as possible for our customers to see the value we’re providing in their reporting platform of choice,” Fulton said. “A core part of our mission is simplifying marketing tech, and AdRoll Pro for Agencies is just one example of how we are doing just that.”
