Mark Your Calendars: An Editor’s Guide To 2020’s Must-Attend B2B Events
I have been covering the B2B marketing and sales space for four years. When I started in January…
Blog January 14
Latest In: SiriusDecisions Summit
New Approaches For Nurturing Debut At SiriusDecisions Summit; Alternative Approaches Address Changing Capabilities & Realities
When SiriusDecisions introduced its Demand Unit Waterfall at its 2017 Summit, the new framework generated buzz and interest…
Industry News May 11
SiriusDecisions Reveals Winners Of The 2018 ROI Awards
SiriusDecisions has announced the winners of its 2018 ROI Awards, which will be presented during the company's 13th…
Industry News March 30
From Product-Centric to Audience-Centric: The Transformative Six-Pack
What happens when you mix B2B marketing with a six-pack? The answer: A new go-to-market execution model that…
Blog May 23
SiriusDecisions To Spotlight Programs Of The Year & ROI Awards Winners At Summit
Image: SiriusDecisions B2B research and advisory firm SiriusDecisions has announced the winners of its Programs of the Year and…
Industry News April 27
SiriusDecisions Launches Exec Sales Advisory Service
B2B research and advisory firm SiriusDecisions announced it has launched Chief Sales Officer Strategies, a new executive sales…
Industry News May 25SiriusDecisions Focuses On Multi-Channel Lead Sourcing With New ‘Demand Waterfall’ Model
SiriusDecisions yesterday unveiled an update to its proprietary Demand Waterfall, a model designed to unify sales and marketing…
Industry News May 23SiriusDecisions: Alignment, Change Management Key To Realizing ROI Of Marketing Technology
The good news is marketing organizations have doubled technology spending in the last two years, according to new…
Industry News June 7
SiriusDecisions Summit Highlights ROI of Sales and Marketing Alignment; Introduces New Frameworks for Lead Nurturing, Sales Enablement
The annual SiriusDecisions Summit has become the bellwether event to track the progress and maturation of demand generation…
Industry News May 11Green Leads Acquires Target 250; Sets Sights On North America and Europe
Green Leads announced yesterday at the SiriusDecisions Summit its acquisition of London-based Target 250 in an effort to…
Industry News May 5
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