Contentful Set To Acquire Ninetailed To Enhance Personalization
Contentful, a composable content platform, signed a definitive agreement to acquire Ninetailed, a structured content personalization and experimentation…
Industry News August 20
Latest In: Content Strategy
Ranking B2B’s Top 3 Content Formats For Buyer Engagement
In the first five days of the 2024 Paris Olympics, viewership was already up 79% from the 2021…
Feature August 7
PathFactory Acquires Uberflip To Enhance Content Intelligence & Personalization
PathFactory, a content intelligence company, acquired Uberflip, a content experience platform, with the goal of unifying the companies’…
Industry News July 18
Google’s Link Contradiction: Company Downplays Importance, But Leak Reveals Dominance
Google recently downplayed the importance of links in search rankings in its updated spam policy, creating confusion and…
Demanding Views July 8
Amidst Content Boom, 91% Of Leaders Report Growing Budgets; 92% Anticipate Content Production Increases
91% of B2B marketing leaders anticipate budget increases, which will ultimately increase content production by 3X to 5X,…
Blog July 3
PathFactory Launches Gen AI-Powered B2B Buying Agent
PathFactory, a B2B content intelligence marketing platform, released ChatFactory, a generative AI-powered buying agent designed to leverage content…
Industry News June 27
The Blueprint For A Winning B2B GTM Strategy
In case you missed it, my co-host Klaudia Tirico and I kicked off season 10 of the “B2B…
Blog June 26
Movable Ink Adds 3 New Features To AI-Native Personalization Solution
Movable Ink, an AI-powered personalized content platform, enhanced Da Vinci, its AI-native personalization solution, through the addition of…
Industry News June 13
Contentstack Unveils AI & Automation-Powered ‘Personalization Reimagined’
Contentstack, a headless content management system, released “Personalization Reimagined,” a series of innovations design to address long-standing personalization…
Industry News June 5
Content Guardian AI Content Detection Platform Seeks To Identify AI-Generated Content
Content Guardian helps provide AI content detection through its multi-checker platform, which combines leading AI content detectors to offer…
Solution Spotlight May 15
Retain, Engage, Sustain: Crafting Content That Keeps Customers Coming Back
Customer retention is the new acquisition — and to build strong relationships with existing customers, 84% of B2B marketers…
Industry News May 15
Beyond The Content Panel: How Generative AI Is Shaping Content Creation
During the 2024 B2B Marketing Exchange, I hosted a panel discussion featuring some of the industry’s sharpest minds.…
Blog May 15
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