The B2B Marketer’s Guide To Gaining Traction With Gen Z Buyers
As if the B2B buyer’s journey hasn’t changed enough over the past few years, Gen Z is challenging…
Industry News June 4
Latest In: Marketing
3 Ways To Rev Up 2024 Marketing With AI While Avoiding Data Privacy Pitfalls
Marketers are incredibly excited about generative AI, as the technology makes delivering immediate, personalized customer experiences at scale…
Demanding Views February 26
ValueSelling Associates, Inc. Offers New Course For Marketing Pros
ValueSelling Associates, Inc., a global sales training company, offers the ValueSelling Framework, which the company says is a…
Solution Spotlight January 10
Reaching Audiences Amidst The Digital Clutter: A Nonprofit’s Direct Mail Journey
We're living in a time where digital marketing messages constantly flood our inboxes and social media feeds, which…
Demanding Views January 5
3 Boogeyman Strategies B2B Practitioners Must Leave Behind In 2023
Between dwindling budgets, mass layoffs and economic volatility, 2023 was a scary time for B2B practitioners. Whether they…
Blog October 25
Demandbase Announces New Executive Hires
Demandbase, a go-to-market (GTM) company, hired Kelly Hopping as its new Chief Marketing Officer (CMO) and Michael Wilczak as Chief Strategy…
Industry News September 26
Stein IAS Announces Key Leadership Promotions
Stein IAS, a B2B marketing and advertising agency, promoted Craig Duxbury to Global President and Derek Stewart to…
Industry News August 4
Validity Hires New SVP Of Marketing
Validity, a data quality and email deliverability solutions provider, welcomed Jeff Hassemer as its new SVP of Marketing.…
Industry News August 2
B2B Sales & Marketing Teams Must Look Beyond Intent Data To Recognize True Buying Signals
Attempting to home in on a B2B sale can feel like a courtroom drama: You point to intent…
Demanding Views July 14
International Women’s Day 2023: Women In Martech & Revenue Sound Off On Workplace Equality
Women have made amazing strides in the workplace — over the course of five years, the number of…
Blog March 8
Allego Welcomes Heather Moses As CMO
Allego, a sales enablement platform, hired Heather Moses as its Chief Marketing Officer (CMO). Moses will work alongside…
Industry News February 7
Why Marketing & IT Alignment Is Mission Critical For Success
As technology advances and strategies mature, Gartner research found that marketing teams are starting to find themselves slightly…
Industry News January 10
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