7 Misconceptions About Email A/B Testing
Few email marketing initiatives are as important — or as misunderstood — as A/B testing. Over the years,…
Demanding Views August 12
Latest In: Demand Generation
Forrester’s Budget Planning Guides: Leaders Intend To Spend More In 2025
According to Forrester’s 2025 Budget Planning Guides, 91% of global tech decision makers and 87% of global marketing decision makers…
Industry News August 6
The SMS Evolution: How Text Messaging Can Enhance Your Communication Strategies
Like any marketing strategy, businesses are always searching for the best way to interact with their customers —…
Demanding Views July 26
Neil Patel Joins Impressive Lineup Of Speakers At #B2BMX East
The B2B Marketing Exchange, an event series produced by Demand Gen Report, announced Neil Patel, Co-founder of NP…
Industry News July 25
Embracing The Service Recovery Paradox: 3 B2B Marketing Lessons From The Crowdstrike Failure
There’s an interesting concept I stumbled across a few weeks ago: The service recovery paradox, which suggests that…
Industry News July 24
Just Global Joins Trilliad To Create ‘B2B Growth Services Provider’ Category
Trilliad, a growth services provider, acquired Just Global, a b2B marketing agency, to help propel Trilliad’s mission of…
Industry News July 22
Generative AI Experiences: 3 Ways To Tap Into A New Retargeting Goldmine
When thinking about useful AI tools for demand generation, AI-assisted data analytics are one of the first things…
Demanding Views July 12
Nimble CRM Email Sequencing Reportedly Enhances Personal & Business Relationships
Nimble is a CRM solution designed for individuals and teams to help enhance relationships, marketing and sales management…
Solution Spotlight July 3
What Marketers Must Consider When Balancing AI Innovation With Buyer Trust
The surge in artificial intelligence (AI) tools and resources provided marketers with the power to enhance their strategies,…
Demanding Views June 28
The Blueprint For A Winning B2B GTM Strategy
In case you missed it, my co-host Klaudia Tirico and I kicked off season 10 of the “B2B…
Blog June 26
WPP & IBM Team Up For New Generative AI-Powered B2B Solution
WPP, a creative transformation company, and IBM, a provider of global hybrid cloud, AI and consulting services, launched…
Industry News June 21
Digital Accessibility: The Missing Piece In Your Marketing Tech Stack
Marketing leaders know that personalized digital experiences play a significant role in boosting sales and fostering customer loyalty,…
Demanding Views June 21
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