Intentsify, a provider of buyer intent data and intent activation solutions, released the next evolution of its proprietary intent data: Next-generation precision intent. Using advanced natural language processing (NLP), Intentsify’s precision intent seeks to generate signals using models calibrated precisely to a customer’s unique products and business offerings.
Activated via Intentsify’s intelligence activation platform, key capabilities of precision intent include:
- Combining signals from multiple sources to help prevent skewed buyer insights;
- Utilizing NLP to analyze online messaging to automatically select and weigh unlimited topics and keywords relevant to a business’s products and services; and
- Providing customers with visibility at the URL level.
“As go-to-market functions are being asked to do more with less, the need for precision intent data is paramount,” said Marc Laplante, CEO of Intentsify, in a statement. “Our customers have told us we are three times better at locating where prospects are in their journey to buy their solutions. With this advanced level of intelligence, B2B organizations can deploy their time and resources where, when, and how they will have the greatest impact. We pride ourselves on being the only company currently offering this level of intent-fueled intelligence to customers at a time when it’s most needed.”
