Redactable’s AI-driven platform leverages natural language processing and machine learning to automatically detect sensitive information in documents and redact it. The company plans to use the funding to advance its market reach, visibility and operations.

“With so much confidential information being shared electronically, the risk of data vulnerability for both individuals and organizations is increasing exponentially,” said Amanda Levay, Redactable Founder and CEO, in a statement. “Too much time is spent using black markers or drawing boxes over sensitive data, which is not only inefficient but also ineffective.”

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Stockpress seeks to combine file management with the features of digital asset management software. With the new capital, the company plans to grow its team and invest in attracting, engaging and converting new customers from the content, marketing and creative communities.

“We’re excited to continue scaling the Stockpress business — not just in terms of new customers, but growing through our existing customer base, too,” said Jessica Storry, CEO and Co-founder at Stockpress, in a statement. “We’re building integrations with the tools our customers are using every day. Whether it’s project management, design or communication, we’re looking to be the hub for teams to organize, share and find media files.”

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Launched in June 2020, Samaaro is designed to enable B2B marketers and event professionals to maximize business growth and ROI from events. The platform aims to empower B2B brands to deliver exceptional brand experiences and help them generate more business opportunities at events. The company has been used by more than 1,000 global brands and hosted one million attendees from 150 countries, growing revenue 300% YoY.

“Five million businesses participate as sponsors and exhibitors annually in events globally,” said Purnank Prakash, Founder and CEO of Samaaro, in a statement. “However, generating qualified leads and accurately measuring ROI remains one of the primary challenges for these event marketers. Samaaro stands out from the competition and unlike traditional virtual or hybrid solutions, we maximize lead generation and thus optimize the sales funnel for these businesses.”

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Enter: Channel99, a company with $5 million in seed funding from Jackson Square Ventures (JSV) in its pocket that plans to pioneer the next wave of B2B marketing with the ability to measure the quality of channels generating pipeline. The solution is designed to identify the vendors and channels that drive profitable website traffic and provide marketers with data and benchmarks to help prove ROI.

While the full platform won’t be released until 2023, the company made its grand debut with a free mobile app that showcases performance benchmarks of users’ digital channels against industry averages.

“We wanted to give people a lot more visibility into what is good, what does the best-in-class and average look like — not just for the industry, but for companies like ours,” Golec said in an exclusive interview with Demand Gen Report. “When you come to Channel99.com, you can set up your total addressable market (TAM). We then generate a tag that gets placed into Google Tag Manager so when you download the app, it immediately populates the app with the percentage of traffic that’s coming from your channels, as well as the quality or effectiveness of that traffic and how it compares to industry benchmarks.”

Don’t expect to be overwhelmed with data, spread sheets and charts on the app. Golec shared a peek into the app’s features and functionalities and we were impressed with how visual and easily readable the information was presented. In fact, 50 companies of various sizes and across industries are already using the app to collect these insights.

“Channel99 gives my team a clear view of which marketing efforts actually drive quality traffic and, ultimately, the business outcomes we’re looking for,” said Nick Panayi, CMO at Amelia, in a press release. “No more guessing games; Channel99’s data and peer benchmarking make it easy to decide where to invest budget and where to cut.”

Fun fact: Golec, who remains on the Board of Demandbase, told Demand Gen Report that this new company was the original vision of Demandbase, but the timing wasn’t right.

“It was just too early for the business and the notion of account-based marketing (ABM) actually had to come first,” he said. “In the early days, marketing automation was all volume, more clicks. And then the next wave was ABM, which was, ‘it has to be the right accounts, right?’ It must be quality. And this is kind of that next piece, which is, ‘what am I spending to get these qualities?’ So [Channel99] is the next generation.” 

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Loops seeks to enable product and growth teams to improve their key performance indicators (KPIs) by automatically identifying concrete opportunities from their data. Key features of the no-code solution include:

• Plugging into data sources and automatically running thousands of proprietary analyses and machine learning models to reveal valuable insights for product and growth teams;
• Identifying and prioritizing the most impactful opportunities and pushing recommended actions to teams; and
• Measuring the impact of actions and refining recommendations over time.

“Most of the AI models in the industry are based on correlation, not causation,” said Tom Laufer, Co-founder and CEO of Loops. “As companies try to make data-driven decisions, they’re actually relying on potentially misleading insights. By contrast, our models are based on causal inference methodology, enabling product teams to understand what leads to a certain increase or drop in a company’s KPIs. It’s a totally different approach that doesn’t waste resources on strategies and tactics that don’t work.”

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Salesroom plans to use the funding to further develop its real-time video technology, add new integrations, scale its GTM operation and grow its management team. The browser-based video platform is designed to provide a seamless experience for all meeting participants with a privacy-first approach to data sharing.

Through a dynamic machine learning (ML) engine, Salesroom can detect questions and next steps and analyze each participant’s airtime to allow sellers and buyers to adjust communication in real time. Following each call, Salesroom delivers shareable meeting highlight clips and automatic video recaps to inform future correspondence and help keep the conversation going.

Key features of Salesroom include:

• Personalized lobby and virtual meeting rooms;
• Meeting hub that consolidates all the relationship information for sellers and buyers;
• Real-time recommendations, question detection and next steps;
• People insights and key traits of buyers in real-time;
• Sharable video clips from each meeting;
• Meeting agenda and goal-setting;
• Rich reactions to keep the dialog more human;
• An “off the record” room where recording and ML are automatically off; and
• Integrations with calendars, Salesforce, Gong, Slack and more.

“Modern salespeople have increasingly relied on virtual tools to more effectively build trust and sell to their buyers, an evolution that was accelerated by the pandemic,” said Roy Solomon, Co-founder and CEO of Salesroom, in a statement. “What quickly became a necessity has now permanently changed how products and services are sold. Current solutions fall short and fail to provide the opportunity for salespeople to build meaningful relationships with customers and gain trust. Salesroom helps teams go beyond the conventional sales playbook, with virtual tools built specifically to help them connect with their customers and make the sale.”

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RevenueBase launched in Spring 2021, focusing on three key areas: Completeness of data, data accuracy at scale and ease. The goal was to better engage with its target audience and create a solution that not only provides essential contact information but also enables strong engagement. Since its founding, the company secured 20 clients, including Plannuh, Egress Software, Forj, Pliant and others from the SaaS and technology industries.

“We saw a whitespace for a company like RevenueBase, especially given that we’ve seen little real innovation or change in this market over the past decade leading businesspeople to be bombarded with impersonal and poorly-targeted messages multiple times a day,” said CEO Feldman in a statement. “This situation has been made worse by ‘The Great Resignation,’ during which so many people have left their positions and the data hasn’t kept up with those changes. Milenko and I knew that we could build a better solution to make it easier for companies to access more buyers to increase revenue. We do this by providing information others don’t, such as customer-specific insights, up-to-date role information (what do they actually do) and technographics. We’re excited to have the support of great investors who are on board with our vision.”

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Botco.ai is a full-featured chatbot platform designed to connect with a business’ CRM system to provide a comprehensive view of its campaign conversations in multiple channels for personalized buyer conversations. The solution’s machine-learning capabilities also transcribe buyer conversations to help users gain insights into their campaign and deal health.

Botco.ai will use the new capital to develop its chatbot analytics to help users drive greater engagement in digital channels. Botco.ai also plans to expand its integration capabilities with other CRM systems to simplify the transfer of leads and transcriptions from system to sales rep.

“While most chatbot solutions can only handle the most basic questions and are severely limited in their ability to customize or personalize the experience, we built Botco.ai on a foundation of natural language processing (NLP) so users can hold intelligent conversations that directly address visitor’s needs — even relatively complex ones,” said Rebecca Clyde, CEO of Botco.ai, in a statement. “VamosVentures understands the crucial need for a solution like Botco.ai in today’s environment, and we share their optimism for the potential of technology to create meaningful change in society.”

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Nektar.ai is an AI-powered SaaS solution that works in tandem with CRMs to capture and analyze buyer data across multiple workplace and social channels. Users can use this to surface buyer insights on lead generation indicators and encourage collaborative workflows between customer-facing teams.

Nektar.ai plans to use the additional funding on research and product development, allowing them to build a go-to-market (GTM) team that can build a brand for the global market. Nektar.ai will then use this GTM team and capital to launch its product offering for all marketers and salespeople in the U.S. market during the first half of 2022.

“2020 transformed the world of B2B sales and fundamentally changed the way B2B selling and buying gets done,” says Abhijeet Vijayvergiya, Co-founder & CEO of Nektar.ai, in a statement. “Modern, fast-growing distributed teams work in data silos and operate many disconnected sales and marketing tools. This leads to problems like poor visibility into the revenue data, accountability gaps across revenue function, inconsistent playbook adoption and lack of collaboration within revenue teams, making it harder to create a repeatable sales process and a predictable revenue engine. We want to enable growing SaaS sales teams to execute a scalable revenue engine and unlock their growth flywheel faster.”

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With the new capital, Grata plans to enhance its user search experience with new, qualitative data points, deeper integration capabilities and a versatile API. Grata will also invest the funds into further developing its Canis Major offering, which aims to help SMBs run targeted campaigns and access executive contact information to develop their marketing strategies.

“Over the last few months, Grata has been focused on rolling out Canis Major, a strategic product update that makes it easier to facilitate business development across a wider breadth of industries,” said Andrew Bocskocsky, CEO and Co-Founder of Grata, in a statement. “As a result of a positive market response to Canis Major and early success in new verticals, our investors recognized the opportunity to double down on our growth. Thanks to their continued support, we are already hard at work adding new features that will help meet the demand of current customers, as well as reach new users.”

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