Lockr is an adtech-friendly single-sign-on (SSO) platform that seeks to help consumers manage their online identities. Lockr’s B2B offering — Identity lockr —seeks to enable seamless identity management in a privacy-compliant, consumer-first manner.
The Lowdown
Lockr’s Alternative Identity Manager (AIM) is a unified container for identity and data management.
Back-Of-The-Box Details
AIM helps publishers seamlessly integrate and activate alternative IDs such as authenticated traffic solution, unified ID 2.0, ID5 and more.
Who It’s For
Publishers are already suffering from resource constraints, given their dwindling teams, re-directed engineering teams and development cycles based on guesses where the most demand will be.
What It Solves
AIM offers a complimentary, comprehensive and self-service solution for publishers to test and deploy several identity solutions, clean rooms and CDPs simultaneously to maximize revenue in the evolving digital advertising landscape.
What Makes It Special
AIM seeks to prioritize publishers’ control and secure ownership of the data. Offering unparalleled flexibility and control over their first-party data, the records can be conveniently pushed to publishers’ platforms of choice, such as cloud platforms like Amazon Web Services, Google Cloud Platform or CDPs. AIM works seamlessly with industry-standard platforms, including Google Ad Manager, Prebid, Amazon Publisher Services and more, to ensure compatibility and ease for publishers.
