Lead2Pipeline, a data-driven B2B marketing service, partnered with LeadScale Engine, a technology-driven services company, to offer certified leads and third- party digital consent for its buyers. Additionally, Lead2Pipeline welcomed Cindy Graf as its VP of Strategic Accounts to help boost growth amongst its clients.
Through the partnership with LeadScale, Lead2Pipeline will extend its capability to execute GDPR-compliant marketing campaigns on a global basis with clients being assured their target buyers have complete privacy protection and the ability to opt out at any stage of the campaign.
To help continue scaling Lead2Pipeline’s operations and growth, Graf joins the company with decades of experience running marketing campaigns for enterprise technology clients across more than 100 countries.
“The ability to target buyers demonstrating intent and in-market buying behavior is critical for the performance of global marketing campaigns,” Graf said in a statement. “The best technology marketers are connecting with buyers on an almost 1:1 basis; that’s the new level of brand experience technology buyers expect. If you’re not optimizing for your buyer’s unique pain points and purchasing timeline, you’re leaving money on the table with perfectly good leads.”
