Mine plans to use the capital to scale its B2B enterprise-grade product MineOS, which features an intuitive, no-code experience that seamlessly integrates with advanced AI technology.

“In the ever-evolving landscape of regulations and groundbreaking initiatives like AI, organizations now demand comprehensive visibility for effective data governance, and our solutions have never been more essential for enterprises of all sizes,” said Gal Ringel, Co-founder and CEO of Mine, in a statement. “We’ve engineered a completely differentiated customer experience that has proven itself in the marketplace. Our pragmatic approach, coupled with an unwavering emphasis on ease of use, has deeply resonated with our users. This funding positions us to deliver an even more seamless and differentiated experience, ushering in a more efficient and streamlined approach to addressing data privacy concerns in the B2B market. This further solidifies our commitment to making the digital world safer and more transparent.”

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QuotaPath plans to use the capital to expand its global team, deepen its investment in technical strategy and expand its product portfolio with more tools to track, automate and optimize compensation strategies. Additionally, the company hopes to increase its focus on helping customers with compensation planning, strategy and design. These initiatives seek to complement QuotaPath’s mission of creating the shortest path to maximize quota attainment and provide full visibility and access to track and automate commissions. 

“My Co-founders – Eric Heydenberk and Cole Evetts – and I created QuotaPath in 2018 to solve a problem we saw firsthand while building our last startup: The way companies pay their salespeople is broken,” said AJ Bruno, QuotaPath’s Co-founder and CEO, in a statement. “After two years of carefully developing our product, we created a sophisticated-but-user-friendly solution to that problem and today’s round means QuotaPath can help more companies fix their broken compensation systems –– and, critically, retain their restless sales and growth teams.”

Looking ahead, QuotaPath’s Co-founders plan to build an ecosystem of partners that includes integrations with additional CRMs, ERP and payroll programs to house the entire commission process.

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With the new capital, Rock Content plans to continue investing in marketing, sales and product innovation and evolve its content marketing solutions to empower brands to scale through content. Since the 2019 acquisition of ScribbleLive, Rock Content seeks to actively evaluate potential acquisition targets to increase the breadth of its product suite.

“We believe that content delivers superior results for brands and a better experience to consumers,” said Diego Gomes, CEO of Rock Content, in a statement. “Content is a more human-marketing channel positively impacting the experience of every individual with brands. These brands are facing challenges integrating content at the core of their marketing strategies, an overload of vendors and an ever-growing martech stack. At Rock Content, we pride ourselves in offering a true solution approach to help navigate these challenges and become their best marketing channel.”

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Intellimize plans to invest the capital in its Continuous Conversion platform, which utilizes machine learning and marketers’ creativity to replace static, low converting websites with pages personalized for unique visitors. The improvements seek to help medium and enterprise-level organizations create optimized conversion funnels that generate more revenue, customers and sales leads.

This investment comes at a time where buyers point to vendors’ websites as the second most popular resource to generate information when making a buying decision.

“As a marketer, my peers and I spend a fortune getting prospects to our site only to abandon most of them to a one-size-fits-all experience,” said Guy Yalif, CEO of Intellimize, in a statement. “Low conversion is the inevitable, dispiriting result. The age of the static homepage is dead. With these funds, we will invest in engineering and customer-facing teams to accelerate the era of websites that dynamically adjust to each unique visitor’s changing behavior over time.”

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The Contentstack platform is designed to help marketing and sales teams create and share engaging content in buyers’ preferred channels. Contentstack will use the new capital to help innovate its technology and increase international growth with new features and integrations that help B2B organizations create improved buyer experiences.

This announcement follows the new user interface platform Contentstack unveiled in February, which sought to simplify content creation and management processes to enable faster content creation and sharing at the enterprise level. Contentstack plans to build on these updates by expanding its platform’s technology channel and partner ecosystem to encourage more enterprise-level content creation.

“In the last year, we have helped leading companies in industries such as retail, financial services and more create personalized experiences for their customers in order to drive revenue, improve customer satisfaction and build customer loyalty,” said Neha Sampat, Founder and CEO of Contentstack, in a statement. “This round of financing demonstrates that our strategy is paying off, including our core beliefs around equality, customer care and product innovation. During a remarkably challenging year, our team delivered impressive results and we are excited to continue this growth trajectory by delivering the best agile CMS platform for a digital-first world.”

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Alyce will invest in its sales and customer support strategies, aiming to help companies take a more recipient-first approach when leveraging its gifting capabilities. Additionally, the funds will enable the company to hire more people to help enterprises further engage their prospects, customers and employees.

“It’s clear that both brands and customers crave the same thing — a much more purposeful and relatable way to engage,” said Greg Segall, Founder and CEO of Alyce, in a statement. “The Alyce platform puts the relationship at the center of every interaction, creating authentic moments rather than impersonal ‘touches.’ Personal experiences are more respectful and sustainable because investments don’t end up in landfill or at the bottom of a closet; brands can meaningfully connect with prospects or employees, and recipients greatly prefer being given choice. Those connections are what can convert a prospect to a customer.”

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Sendoso aims to help companies incorporate digital and physical sending strategies into their go-to-market programs. 

“Direct mail and corporate gifts have long been effective ways for businesses to build meaningful relationships with buyers and customers, but the industry has largely existed in an offline and inefficient manner,” said Miller in a statement. “Sendoso is the first to change that with its Sending Platform and has positioned itself as a category creator within account-based marketing and sales.”

Oak HC/FT was joined in the round by Craft Ventures, Signia Venture Partners, Storm Ventures, Struck Capital, and Stage 2 Capital with new investors Felicis Ventures and Prologis. 

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The funding round, which also included participation from previous investors such as Storm Ventures and Nexus Venture Partners, brings the company’s total amount raised up to $30 million. According to Blueshift, the funds will be used to accelerate platform enhancements and grow the company’s ecosystem of apps.

Francia’s appointment is also designed to help further company growth. He joins the company with 15 years of large-scale consumer marketing experiences, including having previously served as the VP of Marketing at LendingTree. He will lead marketing, strategic partnerships and customer advocacy at Blueshift.

“At Blueshift, our mission is to put AI in the hands of every marketer, so they can transform their customer data into intelligent engagement on every channel,” said Vijay Chittoor, Co-Founder and CEO of Blueshift, in a statement. “I am very pleased to welcome both Softbank and Josh to the Blueshift family. With this latest round of financing and outstanding new addition to our leadership team, we are poised to accelerate our growth and deliver the power of AI to even more brands through our customer data activation platform.”

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Engagio, which raised a first round of funding in April 2015 at launch, was not actively looking for investors, Miller said. “We were not looking to raise money anytime soon. [Norwest] approached us proactively. They knew account-based marketing was hot, and they wanted to make a proactive bet on us and offered to invest.”

Lead investor Norwest Venture Partners studied the account-based marketing landscape and identified Engagio as an investment target. Sean Jacobsohn, Cloud VC and Partner at Norwest Venture Partners, said it was a combination of Miller’s reputation, the team he’s assembled, the Engagio Playmaker platform and the company’s plans that attracted him. “I’m excited about this team, the product and the vision,” Jacobsohn said. “I think Engagio has the long-term product vision.”

Jacobsohn added that he sees Miller, who also co-founded marketing automation company Marketo, as a “category creator.” Engagio­ has signed 50 customers since it launched in beta a little over a year ago.

“When you have that kind of success without a professional sales force, it tells me the market is ripe for the opportunity you’re going after,” Jacobsohn explained. Engagio customers include Apttus, Blue Jeans Network, Guidewire, InsightSquared, LiveRamp and VersionOne.

Engagio currently employs 22 people; the plan is to hire organically over the next two years across the company in engineering, marketing, sales and customer service roles, roughly doubling its size next year and then doubling again in 2018. Ray Carroll was appointed VP of Sales in July. He was previously Area VP of Sales at Marketo, where he spent seven years growing that business alongside Miller.

The Engagio platform is designed to help B2B companies form a target account strategy. It sits in the marketing stack on top of marketing automation platforms and Salesforce to give organizations an account-based view of customers and prospects — while helping orchestrate outbound interactions across sales and marketing. The platform enables companies to proactively reach out to land, and then expand the most valuable accounts.

Jacobsohn called ABM “a multibillion dollar market, at least as big as the marketing automation category, but it requires building products over time to get there. [Engagio is] building the next-generation marketing solution, and they’ve got good traction to start.”

“Account-based orchestration is just as big a problem as MA was,” Miller noted. He has spent the past year-plus and about a third of Engagio’s initial funding round pioneering his “Account Based Everything” model. He told Demand Gen Report that description is more accurate, since the model “brings sales and sales development into the equation.”

Miller also noted that it has taken less time to sign on the first 50 customers at Engagio compared with his experience at Marketo. “It took Marketo 1017 days, or two and three-quarter years, to get to 50 [customers], and it took us 10 months.”

He added that in the same timeframe Engagio has raised $32 million, Marketo raised $5 million.

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“This funding enables us to grow even faster in endpoint backup and accelerates our efforts to build analytics and actionable intelligence on top of the historical archive of end-user data,” said Joe Payne, President and CEO at Code42, who joined the company in July.

The funding comes after a time of considerable growth for the company. Code42 has doubled its enterprise Software-as-a-Service (SaaS) revenue year-over-year, led by global enterprise-wide deployments. Code42 also saw an 85% compounded annual growth rate in annual recurring revenue for its enterprise segment over the past three years, and the volume of data under Code42’s management has grown 4,900% since 2012.

This investment round, which brings the firm’s total funding to roughly $137 million, was led by JMI Equity and venture capital firm New Enterprise Associates. Previous investors Accel and Split Rock Partners also participated.

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