By blending Jifflenow’s and iCapture’s technologies with its own platform, Cvent seeks to streamline post-event follow-up and enable sales and marketing professionals to capture, qualify and convert leads more efficiently. Specifically, the company plans to:

• Leverage Jifflenow’s technology to book qualified appointments at events to convert leads into business opportunities; and
• Use iCapture’s universal lead capture solution to facilitate more intelligent and efficient lead capture onsite.

“Over the past nearly 25 years, we’ve helped power global meetings and events programs, and these acquisitions highlight our continued commitment to innovation and delivering the best-in-class solutions our customers need to drive their businesses forward,” said Reggie Aggarwal, CEO and Founder of Cvent, in a statement. “We’ve known and respected Hari [Shetty, CEO and Founder of Jifflenow] and Brady [Roberts, President and Co-founder of iCapture] since the inception of both Jifflenow and iCapture, and we are extremely excited to welcome their teams to Cvent.”

Cvent’s enhanced trade show and conference solutions will be showcased at the company’s user and industry conference, Cvent CONNECT 2024, which take place June 10-13 in San Antonio, Texas.

The post Cvent Acquires Jifflenow & iCapture To Expand Trade Show & Conference Offerings appeared first on Demand Gen Report.

Powered by AI and predictive modeling, Vendelux’s platform seeks to help event marketers and CMOs analyze customer and competitor behavior and make informed decisions about event attendance or sponsorship by analyzing 65 million data points from more than 160,000 global events and CRM integrations. Vendelux plans to use the footage to:

• More than double its team by the end of 2024;
• Connect the entire end-to-end journey of event marketers as they plan, execute and evaluate their event strategies; and
• Build intelligence solutions for conference organizers.

“Events are the most important piece of the marketing and sales funnel, but it’s not always clear which events deliver the greatest return on dollars spent,” said Alex Reynolds, CEO and Co-founder of Vendelux, in a statement. “With teams operating off of different metrics — such as meetings, deals, speaking opportunities, etc. — it’s no wonder the success is so difficult to define. Year after year, [Vendelux’s COO and Co-founder] Stefan [Deeran] and I saw firsthand the challenges of evaluating which events were worthwhile to attend or invest in. We built Vendelux to solve those very challenges. Vendelux delivers the ability to both plan for and measure ROI so that, organization-wide, companies have an understanding of the truly massive impact events have on their business.”

The post AI-Powered Event Platform Vendelux Raises $14M In Series A Funding appeared first on Demand Gen Report.

But if you’ve never been to #B2BMX, I bet you’re thinking, “How can I justify buying a ticket this early on when I don’t know what to expect, what I’m going to learn and who I’m going to meet?”

That is a valid question/concern. It’s like buying a concert ticket without knowing who will take the stage. As the Content Director of the event, and the person who curates the entire agenda and recruits all the speakers, I realized it is my job to pull back the curtain a bit and provide some insight into the planning process at all stages.

So here we are.

I’ve been hard at work looking for real B2B practitioners to share their stories and best practices on our stage in a way that gets the audience excited; our attendees often tell us that they go back to their offices with a ton of notes and tips on how they can do their jobs better and crush their goals for the remainder of the year. The timing of the event is ideal for that reason… you’ll have 10 whole months to implement and test everything you’ve learned and (hopefully) see the same success as your peers.

While the entire agenda is not fully built out yet, I’m excited to share a handful of sessions and speakers you can expect in hopes it gives you enough to click that “Register” button and book your travels (and save a ton of money with our Early Bird rates). This is just a taste of what we have planned, and I promise I’ll be back with more updates next month.

Roll Up Your Sleeves During Our Interactive, Hands-On Workshops

On Monday, Feb. 26, we will kick off the event with a series of Workshops for All-Access Pass holders. There will be between four and eight 2.5-hour sessions to choose from, including:

Preparing For The Next Generation Of B2B Marketing-Driven Experiences,
with Matt Roberts & Derek Boshkov of Demand Spring

During this hands-on workshop, you’ll learn about the actions you need to take today to deliver the next generation of marketing-driven experiences, including how to plan for the skills you’ll need and techniques to influence your executive partners to lend you the support you need to grow.

Take A Seat At Our Demand Gen Summit Track For The Latest In, Well, Demand Generation

Our Demand Gen Summit track is filling up with awesome sessions already! There are three sessions I’m especially excited about:

Turning Data Into Dollars: Unleashing DTC Insights For B2B Growth,
with Tara Clever, SVP of Marketing & Partnerships at MarginEdge

In this session, Tara will explore the unconventional blend of direct-to-consumer (DTC) and performance marketing strategies that when leveraged in B2B led to 40X inbound revenue in just four years at MarginEdge. This presentation will delve into the dynamic world of DTC marketing and unveil its hidden potential for supercharging your B2B growth.

The Golden Ticket: How To Build A Pipeline Acceleration Campaign,
with Jennifer Fields & Katie Dell’Erario of Nexthink

Partners in Pipeline — Jen and Kait — both work as Sr. Demand Gen Marketing Managers at Nexthink, and are focused on integrated global customer upsell and new logo campaigns. They will talk the audience through steps to building, learning and measuring success with pipeline progression tactics.

How Bid-To-Future-Value Can Bring In More Qualified Leads From Search & Display,
with Ken Williams of Search Discovery

In this session, Ken Williams, Google Solutions Lead at Search Discovery, will explain what bid-to-value is, why Google believes it will be important after the removal of third-party cookies in 2024 and how B2B brands can use some advanced analysis techniques to take full advantage of this powerful feature.

Get ABM Tips & Best Practices From A Googler During This Keynote

At B2BMX, you’ll see, hear from and meet B2B practitioners from companies of all shapes, sizes, budgets and industries. I personally believe there is something to learn from them all! So, I’m really, REALLY excited to have Steve Armenti of Google take our stage this year. Steve is a Group Marketing Manager, Global Demand Generation at Google and leads all growth marketing efforts for Chrome Enterprise, including campaign strategy, media activation, field marketing, web, marketing automation and operations and data analytics.

During his keynote, he’s going to dive into all aspects of account-based marketing (ABM). The keynote is titled, “B2B Buyers Want A Better Purchasing Experience — Get The ABM Framework That Delivers It” and Steve will show you how to use ABM in a new capacity to meet the evolving needs of today’s B2B buyers.

I hope this information gives you the push you need to buy your ticket to #B2BMX. This event is near and dear to my heart, and I love flying out to Scottsdale every year to meet with our B2B community. The location is top notch, the weather is stunning, the vibes are immaculate, the networking is endless and the fun doesn’t stop for three days. I guarantee you will have the best time and you will learn so much!

I’ll be back with more information soon! But in the meantime, check out the website, look at the agenda (there are more sessions there, too!) and get your ticket at our Early Bird Rate before the Dec. 7 deadline (and save up to $900!).

Take care and have a wonderful Thanksgiving holiday!

– Klaudia Tirico

Content Director, B2BMX

P.S.

B2BMX is way more fun with your entire team! Bring a colleague (or more) to tackle our five breakout tracks together. We’re offering a 40% off discount to groups of three or more!

P.P.S.

Want to speak at B2BMX? Submit your presentation here and you might hear from me!

The post The #B2BMX Agenda Is Brewing: Here Is Your First Look appeared first on Demand Gen Report.

I’ve also given myself another important responsibility: Diversifying my agenda. All too often in B2B marketing, brilliant men take the stage… and they’re often white. Most deserve it: They are great speakers; they have an awesome story to tell, and they engage the audience. But women and people of color deserve a chance to shine, too! So, I always make an effort to give everyone a spot on my stage.

With all that said, I recently stumbled upon a new program from Women in Revenue (WIR), an organization that aims to elevate, highlight and encourage future female leaders. It’s an awesome community of more than 7K members, especially for women in B2B marketing and tech. Their newest program is all about supporting women with speaker skill training, personal branding and visibility for thought leadership and career advancement. The Speakers Bureau Program is the perfect opportunity to elevate your personal brand and help you build a speaker bio that allows you to shine anywhere — that includes live events, virtual events and even sales calls!

Specifically, here is what the WIR Speakers Bureau offers members. (Did I mention membership is free?!)

• Training and education via small group seminars to master classes and workshops;
• Presentation practice sessions and expert feedback;
• Support and templates to help women build their speaker bios and portfolios; and
• An official Women in Revenue speaker certification.

I’m excited to be a member of WIR and work directly with their board to provide members speaking opportunities for Demand Gen Report’s events. In fact, we’re partnering with WIR to host a panel of women at the B2B Sales & Marketing Exchange this summer! The session is titled “Top 5 Challenges For Women In Revenue Roles” and the panel, moderated by WIR’s own Hana Jacover, will address:

• Career challenges for women in revenue;
• What women in revenue roles value most in an employer;
• Spotlight on compensation;
• How to attract and retain women in sales, marketing, RevOps and customer success;
• How to increase women in leadership revenue roles; and
• How allies can help.

I also want to spotlight another #B2BSMX breakout session hosted by Jacover, titled: “The Productivity Playbook: Unlocking Time Management & Prioritization Secrets.” Jack over will take the stage to offer practical strategies and tools to enhance productivity and energy and optimize time management. Drawing from scientific research and expert insights, you’ll walk away with tips to help you regain control of your time, increase focus and achieve peak performance. We hope to see you there! Grab your ticket with an Early Bird rate to save some cash, too!

Become a member of WIR by signing up here and diving into all the awesome benefits they have to offer women, including the Speakers Bureau. There are some fabulous workshops happening this summer that you won’t want to miss.

So, what are you waiting for? Get the training, education and support you need to own any stage… even sales calls.

The post Ladies, Let Your Voice Be Heard appeared first on Demand Gen Report.

But we want the B2B Marketing Exchange to be the coolest house on the block, so we’re willing to make that mistake by giving away the B2B equivalent of full-sized candy bars: Encouraging practitioners to grab as many sessions at #B2BMX as they want. For example, this year’s variety bag of sessions include:

• Keynotes (you know this one), featuring Jay Baer, Ciara Unger, Larry Walsh and more;
• Five tracks that encompass cutting-edge approaches to ABM, content strategy, demand gen, sales enablement and more;
• Sponsored case studies; and
• Hands-on workshops with some of B2B’s biggest names, such as Jeremy Hurewitz and Pam Didner.

Being that #B2BMX is centered around embracing creativity to elevate results, we want to help the B2B industry shed its “business to boring” moniker. To prove the ghouls and ghosts wrong, we’re encouraging marketers to submit their best campaign for our annual Killer Content Awards (KCA). The awards are designed to honor B2B’s most innovative, creative minds, because we know B2B is more than generic templates and dry outreach — and there’s no better inspiration than real-world examples of success.

It also doesn’t hurt that it’s all taking place at the beautiful Phoenician Resort in Scottsdale, Ariz., and we already have a full bag of after-hours sessions, including networking cocktail hours, an opening reception and an awards ceremony to honor the 2023 KCA winners.

We don’t want to scare anyone, but our lowest ticket rate possible is set to expire today, so make sure to register ASAP! And, just like trick-or-treating is more fun with friends, we’re offering a 40% discount when attendees bring more than three of your colleagues.

The post All Treats, No Tricks: Peek Inside The #B2BMX Candy Bowl appeared first on Demand Gen Report.

With more than 50 sessions spread across four focused tracks — Demand Gen, GTM Strategy, RevOps and ABM In Action — #B2BSMX will feature expert insights, real-world examples and best practices to help you and your team navigate today’s new sales and marketing realities.

Get Up To Speed On Modern Marketing & Sales Strategies

It’s no secret that the B2B industry is modernizing fast, adopting new strategies and technologies to keep up with buyers’ demands for digital experiences. While the classic and traditional methodologies remain, their execution (and the solutions/platforms fueling them) are new and improved.

To that end, the DGR team has lined up a series of sessions revolving around modernized strategies, such as:

• “Brand-Building For Success In The World Of B2B,” a keynote that explores how B2B brand-building is similar to CPG and other B2C businesses, but also highlights important differences that need to be accounted for to ensure success in a B2B environment;
• “Omnichannel Marketing: Integrating Influencers Into Your Plans To Drive ROI,” which focuses onhow to utilize influencers throughout marketing and branding initiatives to reduce costs and maximize efficiencies;
• “How to Surround Buyers With Engaging and Personalized Digital Experiences,” which coversthe different channels and opportunities for personalized digital experiences, including advertising, website, chat and more;
• “The 3 Bs To Marketing In The Metaverse,” a session that highlights a tried-and-tested campaign strategy as it pertains to preparing for and being successful within the metaverse; and
• “How To Unlock, Understand & Encourage Customer Behavior With Effective Social Listening & Voice Of Customer Data,” a conversation on social listening and how companies can go above and beyond to create highly effective customer experiences that elevate their brand and encourage customer loyalty.

Sit Down & Chat With Our Panelists

As the old saying goes, “all good things come in threes” — and we’re carrying that energy over into the #B2BSMX panel discussions. Attendees can catch three all-female panels (among others) sharing their insights on everything from intergenerational hiring to partner marketing, including:

• “Don’t Put ABX In A Corner: Why ABX Is The Key To Unlocking Revenue Growth & The Catalyst To Elevate Brand, Demand + Advocacy,” a discussion around how and why account-based experiences (ABX) create a flywheel that elevates go-to-market strategies and breaks down interdepartmental silos;
• “Peace, Love & Revenue: 3 Generations Talk About How To Collaborate To Optimize Sales,” an interactive and self-proclaimed “provocative” panel discussing the importance of cross-functional collaboration, views of social media marketing and intergenerational hiring, communication and collaboration tips; and
• “How To ‘Waze’ Your Partners To Success,” a forum that helps attendees discover a way to guide their partners’ marketing and sales experiences and set them up for success.

Participate In Extensive Networking Opportunities & More

One of #B2BSMX’s key features is blending more than 50 educational sessions with an abundance of networking opportunities. With networking breaks strategically built throughout today — and an opening cocktail reception featuring a bevy of signature drinks — there’s something for everyone at the event.

Visit the website now for more information about the event, including the full agenda, session descriptions and registration options. We hope to see you in Boston next week!

The post #B2BSMX Preview: How Modern Orgs Are Restructuring GTM Strategies For Optimal Success appeared first on Demand Gen Report.

SimplyCast, a platform-as-a-service marketing solution provider, released 360 Automation Manager. The multi-channel marketing platform is a web-based solution designed to create, track and deliver targeted online marketing campaigns such as email, survey, event, autoresponder, fax, SMS, Twitter and link tracking services.

Features/Functions

Actions performed by customers or clients trigger relevant and timely actions from the 360 Automation Manager. The platform sends customers targeted messages based on their individual preferences and specific events, such as their birthdays.

The 360 Automation Manager can send follow-up emails and also autoresponders when a customer signs up or makes a purchase.

SMS can be used to send coupons, reminders and service notifications.

The 360 Automation Manager can send voice messages to thousands of customers quickly.

Data collected from forms is automatically added to any 360 Automation Manager campaign to enable highly targeted messaging.

Competitive Positioning

The 360 Automation Manager will help companies, governments and organizations save time and money. The platform makes it easy for anyone to create and run a highly complex communication campaign, allowing staff to focus on other important areas of their business.

The 360 Automation Manager has been developed with easy, efficient communication in mind. It responds to the constantly growing need for integration among the many different communication methods of today’s online environment.

The 360 Automation Manager provides a one-of-a-kind service which allows users to create and schedule messages which the platform then sends to customers through their preferred type of communication. Users do not need programming skills to operate the 360 Automation Manager, making it the ideal service for widespread communication across many industries.

Contact Information

SimplyCast
7 Mellor Ave., Unit 12B
Dartmouth, Nova Scotia
Canada B3B 0E8
877-312-4979
sales@simplycast.com
www.simplycast.com

The post SimplyCast’s 360 Automation Manager appeared first on Demand Gen Report.