Built on ON24’s first-party data, the ON24 Intelligent Engagement Platform seeks to combine the company’s webinar, virtual event and content marketing products with its new AI-powered Analytics and Content Engine to help provide an integrated go-to-market (GTM) solution. The capabilities will reportedly help practitioners:

• Build best-in-class, hyper-personalized branded experiences that reach their prospects and customers at scale;
• Interact with prospects and customers 24/7 through AI-generated content and always-on nurtures;
• Track audience engagement data across interactions and analyze engagement across key audience segments; and
• Enable data-driven actions across GTM teams.

“AI will fundamentally reshape sales and marketing and reimagine the customer experience,” said Sharat Sharan, Co-founder, President and CEO of ON24, in a statement. “This means that sales and marketing teams must embrace AI to innovate and adapt or risk being left behind. With the launch of the ON24 Intelligent Engagement Platform, we are excited to leverage our unique foundation of first-party data to give our industry-leading customers an AI advantage so that they can combine best-in-class experiences, personalization and content to capture and act on connected data and insights at scale to drive revenue growth. And we believe AI will continue to be a key differentiation for our own business and technology strategy moving forward, powering a new era of intelligent engagement.”

The post ON24 Unveils The Next Generation Of Its Intelligence Platform appeared first on Demand Gen Report.

The Lowdown

Powered by AI and predictive modeling, Vendelux’s platform helps event marketers and CMOs analyze customer and competitor behavior, make informed decisions about which events to attend or sponsor and ultimately close more customers to increase ROI.

Back-Of-The-Box Details

Leveraging the power of AI and predictive modeling, Vendelux combines first-party data from its network of conference organizers and partners with real-time data monitoring, enrichment from more than 185,000 unique sources and historical insights to forecast upcoming event attendee personas, providing the quantifiable business impact of in-person events, trade shows and conferences worldwide.

Who It’s For

Vendelux is aiming to be the source for all events, large and small, worldwide. It works with companies of all sizes and while event marketers are the primary users today, the platform provides useful insights to teams across the organization. Fueled by popular demand, the company is already building out its intelligence solutions for conference organizers.

What It Solves

Year after year, Vendelux saw firsthand the challenges of evaluating events and deciding which were worthwhile to attend or invest in. The company knew events were the most important piece of the marketing and sales funnel, but it wasn’t always clear which events delivered the greatest return on dollars spent. They built Vendelux to solve those challenges.

What Makes It Special

With 65 million data points from more than 160,000 global eventsand deep CRM integrations with HubSpot and Salesforce, Vendelux’s AI-powered data-driven solution is said to deliver an industry first: Visibility into the potential revenue at every event based on pipeline, ABM target lists and ideal customer profiles (ICP).

Contact

Vendelux
115 West 30th St.
Suite 100
New York, NY 10001
Get a demo

The post Vendelux Aims To Streamline Event Marketing With AI-Powered Intelligence Platform appeared first on Demand Gen Report.

By blending Jifflenow’s and iCapture’s technologies with its own platform, Cvent seeks to streamline post-event follow-up and enable sales and marketing professionals to capture, qualify and convert leads more efficiently. Specifically, the company plans to:

• Leverage Jifflenow’s technology to book qualified appointments at events to convert leads into business opportunities; and
• Use iCapture’s universal lead capture solution to facilitate more intelligent and efficient lead capture onsite.

“Over the past nearly 25 years, we’ve helped power global meetings and events programs, and these acquisitions highlight our continued commitment to innovation and delivering the best-in-class solutions our customers need to drive their businesses forward,” said Reggie Aggarwal, CEO and Founder of Cvent, in a statement. “We’ve known and respected Hari [Shetty, CEO and Founder of Jifflenow] and Brady [Roberts, President and Co-founder of iCapture] since the inception of both Jifflenow and iCapture, and we are extremely excited to welcome their teams to Cvent.”

Cvent’s enhanced trade show and conference solutions will be showcased at the company’s user and industry conference, Cvent CONNECT 2024, which take place June 10-13 in San Antonio, Texas.

The post Cvent Acquires Jifflenow & iCapture To Expand Trade Show & Conference Offerings appeared first on Demand Gen Report.

Powered by AI and predictive modeling, Vendelux’s platform seeks to help event marketers and CMOs analyze customer and competitor behavior and make informed decisions about event attendance or sponsorship by analyzing 65 million data points from more than 160,000 global events and CRM integrations. Vendelux plans to use the footage to:

• More than double its team by the end of 2024;
• Connect the entire end-to-end journey of event marketers as they plan, execute and evaluate their event strategies; and
• Build intelligence solutions for conference organizers.

“Events are the most important piece of the marketing and sales funnel, but it’s not always clear which events deliver the greatest return on dollars spent,” said Alex Reynolds, CEO and Co-founder of Vendelux, in a statement. “With teams operating off of different metrics — such as meetings, deals, speaking opportunities, etc. — it’s no wonder the success is so difficult to define. Year after year, [Vendelux’s COO and Co-founder] Stefan [Deeran] and I saw firsthand the challenges of evaluating which events were worthwhile to attend or invest in. We built Vendelux to solve those very challenges. Vendelux delivers the ability to both plan for and measure ROI so that, organization-wide, companies have an understanding of the truly massive impact events have on their business.”

The post AI-Powered Event Platform Vendelux Raises $14M In Series A Funding appeared first on Demand Gen Report.

But if you’ve never been to #B2BMX, I bet you’re thinking, “How can I justify buying a ticket this early on when I don’t know what to expect, what I’m going to learn and who I’m going to meet?”

That is a valid question/concern. It’s like buying a concert ticket without knowing who will take the stage. As the Content Director of the event, and the person who curates the entire agenda and recruits all the speakers, I realized it is my job to pull back the curtain a bit and provide some insight into the planning process at all stages.

So here we are.

I’ve been hard at work looking for real B2B practitioners to share their stories and best practices on our stage in a way that gets the audience excited; our attendees often tell us that they go back to their offices with a ton of notes and tips on how they can do their jobs better and crush their goals for the remainder of the year. The timing of the event is ideal for that reason… you’ll have 10 whole months to implement and test everything you’ve learned and (hopefully) see the same success as your peers.

While the entire agenda is not fully built out yet, I’m excited to share a handful of sessions and speakers you can expect in hopes it gives you enough to click that “Register” button and book your travels (and save a ton of money with our Early Bird rates). This is just a taste of what we have planned, and I promise I’ll be back with more updates next month.

Roll Up Your Sleeves During Our Interactive, Hands-On Workshops

On Monday, Feb. 26, we will kick off the event with a series of Workshops for All-Access Pass holders. There will be between four and eight 2.5-hour sessions to choose from, including:

Preparing For The Next Generation Of B2B Marketing-Driven Experiences,
with Matt Roberts & Derek Boshkov of Demand Spring

During this hands-on workshop, you’ll learn about the actions you need to take today to deliver the next generation of marketing-driven experiences, including how to plan for the skills you’ll need and techniques to influence your executive partners to lend you the support you need to grow.

Take A Seat At Our Demand Gen Summit Track For The Latest In, Well, Demand Generation

Our Demand Gen Summit track is filling up with awesome sessions already! There are three sessions I’m especially excited about:

Turning Data Into Dollars: Unleashing DTC Insights For B2B Growth,
with Tara Clever, SVP of Marketing & Partnerships at MarginEdge

In this session, Tara will explore the unconventional blend of direct-to-consumer (DTC) and performance marketing strategies that when leveraged in B2B led to 40X inbound revenue in just four years at MarginEdge. This presentation will delve into the dynamic world of DTC marketing and unveil its hidden potential for supercharging your B2B growth.

The Golden Ticket: How To Build A Pipeline Acceleration Campaign,
with Jennifer Fields & Katie Dell’Erario of Nexthink

Partners in Pipeline — Jen and Kait — both work as Sr. Demand Gen Marketing Managers at Nexthink, and are focused on integrated global customer upsell and new logo campaigns. They will talk the audience through steps to building, learning and measuring success with pipeline progression tactics.

How Bid-To-Future-Value Can Bring In More Qualified Leads From Search & Display,
with Ken Williams of Search Discovery

In this session, Ken Williams, Google Solutions Lead at Search Discovery, will explain what bid-to-value is, why Google believes it will be important after the removal of third-party cookies in 2024 and how B2B brands can use some advanced analysis techniques to take full advantage of this powerful feature.

Get ABM Tips & Best Practices From A Googler During This Keynote

At B2BMX, you’ll see, hear from and meet B2B practitioners from companies of all shapes, sizes, budgets and industries. I personally believe there is something to learn from them all! So, I’m really, REALLY excited to have Steve Armenti of Google take our stage this year. Steve is a Group Marketing Manager, Global Demand Generation at Google and leads all growth marketing efforts for Chrome Enterprise, including campaign strategy, media activation, field marketing, web, marketing automation and operations and data analytics.

During his keynote, he’s going to dive into all aspects of account-based marketing (ABM). The keynote is titled, “B2B Buyers Want A Better Purchasing Experience — Get The ABM Framework That Delivers It” and Steve will show you how to use ABM in a new capacity to meet the evolving needs of today’s B2B buyers.

I hope this information gives you the push you need to buy your ticket to #B2BMX. This event is near and dear to my heart, and I love flying out to Scottsdale every year to meet with our B2B community. The location is top notch, the weather is stunning, the vibes are immaculate, the networking is endless and the fun doesn’t stop for three days. I guarantee you will have the best time and you will learn so much!

I’ll be back with more information soon! But in the meantime, check out the website, look at the agenda (there are more sessions there, too!) and get your ticket at our Early Bird Rate before the Dec. 7 deadline (and save up to $900!).

Take care and have a wonderful Thanksgiving holiday!

– Klaudia Tirico

Content Director, B2BMX

P.S.

B2BMX is way more fun with your entire team! Bring a colleague (or more) to tackle our five breakout tracks together. We’re offering a 40% off discount to groups of three or more!

P.P.S.

Want to speak at B2BMX? Submit your presentation here and you might hear from me!

The post The #B2BMX Agenda Is Brewing: Here Is Your First Look appeared first on Demand Gen Report.

From our experience

A thorough understanding of your audience brings many advantages, but we’ve honed in on the top two that encapsulate them all:

1. It Boosts Audience Engagement

Knowing your audience transforms the live event experience from a passive, one-way interaction to a dynamic one, creating an engagement loop. That loop is a continuous feedback system where your attendees’ preferences fuel the event’s structure and content, which, in turn, increases audience interaction. Brands need to invest time in audience research and understand their cultural contexts, consumption habits and preferences.

One method, applicable to both virtual and in-person live events, is to collect feedback from attendees. In a virtual setting, this could take the form of embedding polls directly into your live events. In-person events, on the other hand, might utilize physical feedback forms or interactive voting systems.

This knowledge forms the basis of your event strategy, guiding the choice of platform, the presentation style and the content itself. Whether you’re holding an in-person or virtual event, it’s crucial to incorporate interactive elements that reflect your audience’s preferences and habits to spark their interest and participation.

Once you’ve built your engagement loop, regularly monitor and analyze its performance. You should track key metrics like participation rate, audience feedback and social media shares, as these will help you refine your strategy for stronger results.

2. It Leads To Higher Sales

High audience engagement often serves as a springboard to increased sales.

Deep knowledge of your audience helps you craft relevant content and live event segments tailored to your audience’s unique needs and desires. That elevates the perception of your brand, making attendees more likely to convert and thus escalating sales figures.

The critical point here is that “knowing your audience” also implies identifying where they are in the buying cycle. That recognition enables you to zero in on topics directly connected to their current purchasing stage for a more targeted event experience. Consequently, you’ll see an uptick in sales alongside accelerated sales velocity.

This approach reduces reliance on the ”spray and pray” method often observed in generic event planning and instead substitutes it with a focused, audience-centric strategy that resonates with your attendees and drives tangible results for your business.

How To Spot & Target The Right Audience

Hosting a successful live event begins with identifying and targeting the right audience. A vital first step is learning who your base is and what they want — and that requires careful listening.

Listen To Your Base

You develop a deep understanding of your audience by meticulously observing their responses to past events and leveraging insights from other marketing channels. This approach provides a window into their preferences, engagement habits and consumption patterns.

Monitor past events to pinpoint the aspects that resonated most with your audience and those that fell flat. That feedback is invaluable, as it enables you to tailor future events to match your audience’s preferences and expectations.

Gathering insights from other marketing channels also provides extensive knowledge of your audience’s preferences. For instance, observing the themes and styles that generate the most engagement on your social media platforms can inform the content of your live events.

Similarly, pay close attention to your audience’s reactions and preferences to align your live events more closely with their expectations and desires. Doing so enhances attendee engagement and strengthens the bond between your brand and its followers, setting the stage for continued interaction and loyalty.

Scale Back To Scale Up

A common mistake many companies make is trying to appeal to everyone. However, such a broad approach can dilute the brand message and cause a disconnect with your most valuable potential consumers.

Instead, you should create more personalized content by focusing on a narrower audience — those who are most likely to engage with and buy from your brand. This approach cultivates a stronger connection between your brand and its audience, in turn driving higher engagement and, ultimately, better results.

By scaling back (and up), you can increase engagement, boost sales and strengthen your brand image among the people who matter most.

Ashley Levesque is the VP of Communications at Banzai, a virtual event platform and engagement solutions provider. In her time as a marketing and communications professional, Levesque has built departments and functions from the ground up in industries ranging from manufacturing to SaaS.

The post The Importance Of Knowing & Defining Your Audience For Impactful Live Events appeared first on Demand Gen Report.

The Lowdown

Mobly is a mobile SaaS platform for B2B companies designed to automate lead capture and qualification at any event and sync information in CRM and MAP systems in seconds for faster marketing and sales follow-up.

Back-Of-The-Box Details

Mobly is an event-agnostic mobile platform that aims to quickly put qualified leads into the hands of marketing and sales so they can:

• Search contacts or use AI-powered optical character recognition to scan text on badges or business cards to capture lead information;
• Enrich the information with accurate contact, company and social media data from the Mobly database, publicly available information and partner data sources;
• Drive immediate engagement with leads in Mobly with a call, text, email or social media message; and
• Automatically sync all information and activity in CRM or MAP for better records, pipeline visibility, forecasting and continuity across operations.

Who It’s For

Mobly aims to help field marketing, demand generation, sales and RevOps leaders across any industry capture qualified leads from every event, drive immediate customer engagement and gather more accurate insights to speed the sales cycle and drive greater revenue.

What It Solves

Companies are forced to use expensive event-specific badge scanners and wait too long for inaccurate information. Capturing and qualifying leads is highly manual and spreadsheet intensive. This slows marketing and sales follow-up, creates cold opportunities and leads to missed revenue.

What Makes It Special

The Mobly platform doesn’t need event APIs or registration databases. Companies can control and automate capturing and qualifying leads at any event, get more accurate information faster for all leads and eliminate data entry so sales can focus on building relationships.

Contact

Mobly

hello@getmobly.com

Text: (801) 376-9909

The post Mobly Aims To Streamline Qualified Lead Collection With Mobile-First Tool appeared first on Demand Gen Report.

The Lowdown

FanHero’s Studio is an easy-to-use platform for creators to maximize their potential with live streaming. The Studio platform aims to provide all the necessary tools to create and customize professional-looking live streams, broadcast to multiple destinations, increase views and engagement and grow brand awareness.

Back-Of-The-Box Details

Studio is the latest tool from the video technology company that is designed to allow users to schedule live streams in advance and have full control over their participants and topics. Through the platform, creators can share a video or presentation, conduct product demos, run promotional offers and flash sales, as well as conduct webinars, workshops and conferences. In addition, Studio allows users to broadcast their live stream to multiple platforms, including Facebook, YouTube, LinkedIn, Twitter, Twitch and custom RTMP outputs, simultaneously.

Who It’s For

Solo entrepreneurs, large-scale enterprises and individual creators can use the platform to cultivate stronger relationships and connect with their audience.

What It Solves

The multitude of streaming platforms and social media channels today makes reaching the right customers at the right time nearly impossible. FanHero’s Studio is designed to provide an easy-to-use solution and all the tools needed to create professional-looking live streams and go live all in one platform.

What Makes It Special

According to the company, FanHero’s Studio platform is shown to increase views and boost engagement, while giving organizations control over branding and participation. In addition, the platform monetizes content, generating revenue with pay-per-view, subscriptions, ad integrations and custom branded content. The offering reaches all levels of creators and provides an easy-to-use solution for live streaming.

Contact

FanHero
Get started

The post FanHero Studio Aims To Help Creators Deliver Customized, Professional-Grade Live Streams appeared first on Demand Gen Report.

Revisiting first-party data generated by and collected from past events helps drive future decision-making. This data can also inform what technology to implement to deliver successful event experiences.

Here are three strategies for using insights gleaned from your CRM‘s data to inform future events.

1. Determine What Information You Need To Start Planning

The first step is to ensure you start with clean data is verifying the accuracy and recency of the information in your CRM. This includes reviewing:

• Biological data, such as names and birthdays;
• Contact information, like phone numbers, mailing addresses, email addresses and social media handles;
• History with your business or organization; and
• Companies, customer departments, industries and job titles.

Segment your audiences, especially if your company hosts multiple events targeted toward diverse audiences with different goals. Determine the event type and goals, and then use your segmentation to determine who would most benefit from attending.

2. Develop A Data-Driven Strategy With Your CRM

Next, develop your event outreach strategy. Reduce errors and maximize outreach by combining your CRM with automation tools to manage communications, marketing and more.

Individual preferences in your CRM profiles identify the communication channels your target customers prefer, whether it’s direct mail, email or social media. Customize your messaging to align with each recipient‘s preferences and use automation to streamline this process and craft relevant communications. For example, your CRM can track the following metrics and activities related to your event:

• Recruitment and registration activities and their results;
• Attendance and engagement; and
• Sponsorships, marketing and exhibitor ROI.

Leverage the attendee information you‘ve collected throughout the event planning and execution process to cultivate relationships post-event. Use your CRM to develop and implement a strategy that:

• Thanks participants for attending;
• Reconnects with customers requesting additional information; and
• Sends surveys soliciting feedback about event experiences.

3. Determine What Data To Collect & When

A CRM helps manage, analyze and gather insights from all the data you collect. That data is useful for defining event goals and guiding lessons learned for future planning.

Pre-Event:

Use the time leading up to the event to gather helpful information by customizing forms during registration to collect demographic and other relevant information.

Email campaigns generate analytics valuable for identifying the most (and least) effective CTAs. Tracking website activity, like page views, unique visitors and returning visitors, provides solid demographic metrics to guide future marketing campaigns.

During The Event:

Collect more attendee data through surveys, raffles or games, ticket add-ons and even food and drinks sold through a digital POS platform.

Surveys provide a more granular view of your customers‘ experiences, especially if you‘re hosting a multi-day event. Raffles or competitions enable you to garner current information and update your CRM.

Post-Event:

Those surveys also come in handy after the event: You can identify the more popular features and sessions that didn‘t resonate and use these insights to inform future planning.

You can also verify attendees’ preferred communication and use it to connect post-event. It‘s a good tool for soliciting quick feedback about the event and providing updates about your business and future events.

Social media remains a popular platform for encouraging interaction among customers and your brand. Create event-specific hashtags and invite your attendees to share pictures and videos of their experiences to increase engagement.

More than 63% of consumer-facing brands said their events reached 76% (or more) of 2019‘s attendance levels in 2022. The forecast for 2023 looks even rosier, with 77% of respondents in the survey rating their optimism for the events industry an Blackthorn.io. Respondents anticipate attendance to reach between 76% and 90% of pre-pandemic levels.

The post Put Your CRM To Work To Unlock Events’ Full Potential appeared first on Demand Gen Report.

Mobile Connect is designed to help marketers get opted-in leads at all third-party events — regardless of API connectivity — by capturing images of trade show badges, business cards or additional buyer information for transcription. Mobile Connect also features a dynamic form experience (including opt-in and custom questions) to automatically standardize, validate and ensure compliance across all leads, while eliminating manual processes by routing buyer data to CRM and marketing automation systems in real time. 

“Sales conversations can happen anywhere and at any time, and making sure marketing and sales can stay aligned with clear visibility into pipeline is critical in today’s fast-paced B2B world,” said Colby Cavanaugh, SVP, Marketing at Integrate, in a statement. “Mobile Connect not only connects data from events, but it also provides a way for teams to easily ingest data into the Demand Acceleration Platform (DAP) and other martech systems of record to build a unified view of digital customer journeys.” 

The new universal API is designed to ingest leads into the DAP and keep data secure through new permissions and token authorization. The new ads dashboard seeks to provide more insights to track and optimize ad delivery, with reports that show how often impressions are delivered and how delivered impressions affect conversion rates. 

The post Integrate Launches New Product Features To Help Enable Connected Data appeared first on Demand Gen Report.