Powered by AI and predictive modeling, Vendelux’s platform seeks to help event marketers and CMOs analyze customer and competitor behavior and make informed decisions about event attendance or sponsorship by analyzing 65 million data points from more than 160,000 global events and CRM integrations. Vendelux plans to use the footage to:

• More than double its team by the end of 2024;
• Connect the entire end-to-end journey of event marketers as they plan, execute and evaluate their event strategies; and
• Build intelligence solutions for conference organizers.

“Events are the most important piece of the marketing and sales funnel, but it’s not always clear which events deliver the greatest return on dollars spent,” said Alex Reynolds, CEO and Co-founder of Vendelux, in a statement. “With teams operating off of different metrics — such as meetings, deals, speaking opportunities, etc. — it’s no wonder the success is so difficult to define. Year after year, [Vendelux’s COO and Co-founder] Stefan [Deeran] and I saw firsthand the challenges of evaluating which events were worthwhile to attend or invest in. We built Vendelux to solve those very challenges. Vendelux delivers the ability to both plan for and measure ROI so that, organization-wide, companies have an understanding of the truly massive impact events have on their business.”

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HumanFirst, a low-code data productivity suite, securedCA$5 million in seed funding. The total amount was accumulated over the course of three smaller, safe-note financing rounds and led by Panache Ventures with participation from other venture firms and angel investors. 

With the new capital, the company will seek to “unlock” the untapped potential of conversational data and turn it into business and artificial intelligence insights, to help enterprise teams collaborate, innovate and better understand their conversational data at scale.

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Founded in 2020, CloseFactor leverages machine learning to gain meaningful insights that GTM teams can act on, aiming to help identify key customers and empower marketing and sales teams to hit their goals. The company has achieved revenue growth of 5411% over the last 10 quarters and works with companies such as Zuora, Chronosphere and Alteryx.

“Growth at all costs is a thing of the past, and efficient growth is here to stay,” said Leena Joshi, CEO and Co-Founder of CloseFactor, in a statement. “To achieve GTM excellence, you need to get back to the basics. Intentionally designing every aspect of your strategy — from inbound lead generation and outbound prospecting to closing deals and expanding customers — with absolute focus. That starts by aligning sales and marketing around a rock-solid foundation. And we’re excited to help the world do just that.”

The post CloseFactor Secures $15M For GTM Operating System appeared first on Demand Gen Report.

Reactful will be integrated into Metadata’s Marketing Operating System to help expand its offering beyond paid advertising and reduce time wasted on manual and repetitive tasks. With help from Reactful’s technology, Metadata customers will hopefully gain a better understanding of engaging with target accounts on their website, personalizing that experience and augmenting their programs leading to greater ROI.

“As a 2X customer and stakeholder of Reactful, I witnessed the impact of personalizing the buying journey,” said Gil Allouche, CEO of Metadata, in a statement. “It’s now vital that world-class website experiences be the norm and have a level of visibility to laser target and drive substantial conversion uplift. At Metadata, we already optimize every stage of the ad process to reduce the amount of manual effort on the hands of B2B marketers today. With Reactful’s personalization engine, Metadata’s customers can provide a unique end-to-end experience based on the visitor (prospect, customer), the content they consume, or their stage in the buying journey. This is one of our first major steps towards building the Marketing Operating System for B2B, delivering value outside of just paid ads for our customers.”

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Goldcast

Goldcast’s platform is designed to help marketers host events of all sizes while providing account-based insights that help growth-focused teams optimize and measure ROI. The company plans to use the new capital to continue developing product use cases, making key hires to expand the company’s leadership team and investing in marketing community initiatives.

“We’ve found that B2B marketers see a lot of importance in a strong digital event strategy,” said Palash Soni, CEO and Co-founder of Goldcast, in a statement. “As this focus continues to evolve, so will the needs of marketers to keep track of who attends and engages with their brand. The value of events has been historically difficult to quantify from a sales pipeline perspective, and we’ve built a proven solution for marketers that gets them closer to their bottom line. We’re thrilled to continue iterating on our existing offerings to serve larger marketing teams that want to know exactly how their event budgets are impacting their pipeline.”

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With the Series F proceeds, Invoca plans to accelerate product innovation through organic development and acquisitions and expand its go-to-market distribution. Invoca recently introduced solutions for contact center teams and will increase technology investments in these areas.

“When consumers look for value-added expertise in buying the right product or resolving an urgent service issue, they often escalate from digital self-service to speak with a human expert,” said Gregg Johnson, CEO of Invoca, in a statement. “At Invoca, we’re using data, automation and AI to integrate these digital journeys with conversations in the contact center, helping brands deliver a delightful experience, drive revenue and strengthen customer relationships. We are thrilled to partner with new and existing investors as we innovate in the rapidly expanding market for conversational AI.”

The post Invoca Raises $83M In New Funding To Accelerate Innovation & Global Expansion appeared first on Demand Gen Report.

Movable Ink was founded in 2010 by Sharma and Michael Nutt to translate a brand’s data into “content modules” that could be embedded in emails, websites and other digital platforms. The modules are programmed to update with personalized information such as pricing and inventory, offers and loyalty reward balances in response to a customer’s interactions, targeting content based on attributes like onsite or mobile behavior, preferred location and even weather.

“As investors from the beginning where we led Movable Ink’s seed round, we have been continually impressed with how the team scaled the business and delivered truly differentiated value for their clients and consumers alike,” said Matt Gorin, Co-founder of Contour Venture Partners, in a statement. “Over the past decade since its founding, even amid a global pandemic where many consumer brands were facing difficult times, Movable Ink saw consistent, organic client growth — a testament to the power of the platform, the team and its unique approach to solving a very important pain point for marketing teams. In addition to the powerful return on investment its platform delivers, Movable Ink is an extremely capital efficient business.”

The post Movable Ink Raises $55M In Series D Funding appeared first on Demand Gen Report.

QuotaPath plans to use the capital to expand its global team, deepen its investment in technical strategy and expand its product portfolio with more tools to track, automate and optimize compensation strategies. Additionally, the company hopes to increase its focus on helping customers with compensation planning, strategy and design. These initiatives seek to complement QuotaPath’s mission of creating the shortest path to maximize quota attainment and provide full visibility and access to track and automate commissions. 

“My Co-founders – Eric Heydenberk and Cole Evetts – and I created QuotaPath in 2018 to solve a problem we saw firsthand while building our last startup: The way companies pay their salespeople is broken,” said AJ Bruno, QuotaPath’s Co-founder and CEO, in a statement. “After two years of carefully developing our product, we created a sophisticated-but-user-friendly solution to that problem and today’s round means QuotaPath can help more companies fix their broken compensation systems –– and, critically, retain their restless sales and growth teams.”

Looking ahead, QuotaPath’s Co-founders plan to build an ecosystem of partners that includes integrations with additional CRMs, ERP and payroll programs to house the entire commission process.

The post QuotaPath Secures $41M In Series B Funding appeared first on Demand Gen Report.

Knak helps companies such as Citrix, Databricks, DISH Network and Slack reduce the time it takes to create branded emails and landing pages to support marketing campaigns. The platform works with marketing automation platforms to help marketers develop emails and landing pages without coding constraints.

“I’m proud of our team’s bootstrapped journey from an idea in my basement to a formidable martech force boasting massive customer and revenue growth each year thanks to an incredibly talented team across Canada,” said Knak Co-Founder and CEO Pierce Ujjainwalla in a statement. “Our unwavering dedication to building a product-first, customer-led company has helped us become the go-to platform for codeless digital campaign creation. Insight Partners stood out as our ideal investment partner because the firm believes in our vision and has the software experience and extensive SaaS technology network to help us fulfill it. With the support of Insight Partners, I’m confident Knak has the capital, operating guidance and connections needed to successfully scale our business and meet the growing market demand.”

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Influ2’s PBA solution enables marketers to serve ads to specific decision-makers via display or social networks. Its person-based insights aim to provide sales teams with valuable insights that drive engagement within target accounts. The company plans to invest the funding into product development and continue its U.S. and team expansion. Specifically, the investment will enable Influ2 to build an end-to-end Buying Group Marketing (BGM) solution designed to help businesses monitor engagement and sentiment across buying groups.

“At the heart of ABM is a buying group that ultimately makes the decisions,” said Dmitri Lisitski, CEO and Co-founder of Influ2, in a statement.  “That’s why we developed Influ2 — to give B2B marketers the power to reach key decision-makers at their target accounts. This investment will help Influ2 extend beyond advertising, allowing marketers to achieve more precision by extending their BGM approach more holistically across their programs.”

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