The Lowdown

Powered by AI and predictive modeling, Vendelux’s platform helps event marketers and CMOs analyze customer and competitor behavior, make informed decisions about which events to attend or sponsor and ultimately close more customers to increase ROI.

Back-Of-The-Box Details

Leveraging the power of AI and predictive modeling, Vendelux combines first-party data from its network of conference organizers and partners with real-time data monitoring, enrichment from more than 185,000 unique sources and historical insights to forecast upcoming event attendee personas, providing the quantifiable business impact of in-person events, trade shows and conferences worldwide.

Who It’s For

Vendelux is aiming to be the source for all events, large and small, worldwide. It works with companies of all sizes and while event marketers are the primary users today, the platform provides useful insights to teams across the organization. Fueled by popular demand, the company is already building out its intelligence solutions for conference organizers.

What It Solves

Year after year, Vendelux saw firsthand the challenges of evaluating events and deciding which were worthwhile to attend or invest in. The company knew events were the most important piece of the marketing and sales funnel, but it wasn’t always clear which events delivered the greatest return on dollars spent. They built Vendelux to solve those challenges.

What Makes It Special

With 65 million data points from more than 160,000 global eventsand deep CRM integrations with HubSpot and Salesforce, Vendelux’s AI-powered data-driven solution is said to deliver an industry first: Visibility into the potential revenue at every event based on pipeline, ABM target lists and ideal customer profiles (ICP).

Contact

Vendelux
115 West 30th St.
Suite 100
New York, NY 10001
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The post Vendelux Aims To Streamline Event Marketing With AI-Powered Intelligence Platform appeared first on Demand Gen Report.

Powered by AI and predictive modeling, Vendelux’s platform seeks to help event marketers and CMOs analyze customer and competitor behavior and make informed decisions about event attendance or sponsorship by analyzing 65 million data points from more than 160,000 global events and CRM integrations. Vendelux plans to use the footage to:

• More than double its team by the end of 2024;
• Connect the entire end-to-end journey of event marketers as they plan, execute and evaluate their event strategies; and
• Build intelligence solutions for conference organizers.

“Events are the most important piece of the marketing and sales funnel, but it’s not always clear which events deliver the greatest return on dollars spent,” said Alex Reynolds, CEO and Co-founder of Vendelux, in a statement. “With teams operating off of different metrics — such as meetings, deals, speaking opportunities, etc. — it’s no wonder the success is so difficult to define. Year after year, [Vendelux’s COO and Co-founder] Stefan [Deeran] and I saw firsthand the challenges of evaluating which events were worthwhile to attend or invest in. We built Vendelux to solve those very challenges. Vendelux delivers the ability to both plan for and measure ROI so that, organization-wide, companies have an understanding of the truly massive impact events have on their business.”

The post AI-Powered Event Platform Vendelux Raises $14M In Series A Funding appeared first on Demand Gen Report.