OfferFit’s reinforcement learning AI seeks to accelerate experimentation for lifecycle marketers, as it continuously learns and adapts in response to customer actions.

“We’ll use this funding to continue to scale, of course,” said OfferFit’s Co-founder and CEO, George Khachatryan, in a statement. “But we’ll also invest heavily in our product. We’re making OfferFit quicker and easier to deploy and giving marketers more tools to leverage the insights they gain from automating experimentation.”

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