Acquia, a digital experience platform, enhanced its digital asset management platform, Widen, and changed the name to Acquia DAM. The new capabilities include enhanced search, sharing and analytics designed to help teams maximize content across brands, regions, campaigns and personas.
Specifically, the new updates include:
- An enhanced search experience that aims to provide more relevant results and filtering capabilities, as well as redesigned cards on the search page that display file naming conventions;
- More options for sharing assets, such as sharing results for common searches, allowing users to copy and paste a link to search results organized by search terms, sort, pagination and filters applied, and new asset share links that allow recipients to pick the file size and format;
- Keyword and tag improvements, which include using a familiar tag user interface for keyword entry with clickable tags on each asset; and
- Increased analytical insights, such as asset insight charts to provide more options to filter and group asset data with API endpoints.
“Marketing and creative teams turn to DAM systems to rein in content chaos and gain insight into how their content performs, particularly across global brand portfolios,” said Jennifer Griffin Smith, Chief Market Officer at Acquia, in a statement. “The new Acquia DAM updates empower teams to create, find and share assets faster, giving them better control over revenue-generating digital marketing campaigns and the ability to ensure better brand consistency.”
