The Pixis platform is designed to provide a product suite that includes targeting, in-flight performance optimization and generative AI capabilities. The company plans to use the funding to deepen Pixis’s AI capabilities, accelerate global expansion, invest in research and development to refine and launch a generative AI-powered creative studio and build strategic product and business partnerships.

Most recently, Pixis launched its creative studio, which features AI capabilities that enable brands to instantly generate photorealistic creative assets – both 3D images and videos – through text prompts.

“This is shaping up to be an exciting year for Pixis as we welcome Touring Capital as investors: The Touring team have been important thought partners over the years, and we are delighted to announce our new partnership,” said Shubham A. Mishra, Co-founder and CEO of Pixis, in a statement. “With this capital raised, we will continue to concentrate on strategic channel partnerships with renewed vigor, and invest heavily in our research and development efforts.”

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It’s against this background that SAVO Group is introducing some significant updates to its sales enablement software suite. The current series of apps, which are designed for the iPad, iPhone, Android, RIM BlackBerry and Kindle Fire platforms, are designed to give field sales reps access to relevant content, sales coaching, subject matter experts and sales best practices.

According to a SAVO Group news release, its product update focuses on three key areas:

– Guided Selling. Sales reps are prompted by the application to answer basic questions about a particular selling situation. In response, the application delivers the most appropriate content and subject matter experts for that situation.

– Multimedia. The application offers improved video streaming capabilities, including the ability to adjust the streaming bitrates to suit a user’s bandwidth.

– Pushed Asset Kits. The SAVO Group enables sales and marketing teams to create packets of information designed specifically for campaigns, product launches and other key initiatives. The Pushed Asset Kits feature gives field sales reps immediate access to these asset collections, which are kept automatically up to date.

“Simply having access to anything and everything on a mobile device is not going to make your sellers more successful,” said Dan Schleifer, Senior Director of Marketing at SAVO.  “By situationally pushing the right assets, information and subject matter experts, mapped to your sales process, SAVO Mobile drives higher levels of sales performance.

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